Commercial Downstream Marketing Manager

About the Role

Key Responsibilities

• Provide "US Regional" Product Management oversight for the Med-Surg, ICU and Specialty areas of a hospital which can include smart beds and surfaces.
• Coordinate the successful launch of Med-Surg, ICU and Specialty bed products; develop strategic objectives, tactics, critical metrics and training plans for the US market.
• Lead the creation and implementation of pricing strategies, market analysis, promotional programs, market research, partnership programs, Continual Education (CE) programs and channel strategies.
• Provide marketing, sales and technical support at conferences, users' meetings, customer sites, end user workshops, and other specific marketing/sales events.
• Deliver marketing/sales tools, based on US customer unmet needs and associated value proposition, for all levels of healthcare partners and sales teams.
• Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
• Proactively work closely with Sales teams to effectively implement marketing strategies, segmentation and target lists to drive tactical plans to attain/exceed sales and category share objectives.
• Provide market feedback on healthcare trends, economics, construction, partnerships, KOLs and competition to assist in current product support and new product development.
• Partner with the global upstream marketing and medical affairs teams to feed needs and evidence/claims requirements to differentiate our portfolio.
• Provide feedback, materials and support to the Sales Training team for customer facing training, education programs and internal customer training.
• Coordinate proactive direct support to the sales team through all stages of a deal, e.g., in customer meetings, demonstrations, RFPs, cross-references, and preparation of offers.
• Travel up to 60% of the time.

Requirements

• Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
• 5+ years professional experience in Product Management or Marketing, preferably medical device or capital equipment (such as a Med-Surg, ICU, Specialty bed).
• Clear and concise communication of complex ideas in written and verbal formats, with adaptability to diverse audiences and interactions at all levels.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Salesforce, with a solid understanding of various ERP systems.
• Demonstrated ability to interpret, analyze, and apply technical information including technical manuals, bulletins, and schematics.
• Ability to analyze data to advise marketing decisions and strategy.
• Expertise in marketing and branding concepts, with a sophisticated understanding of product development and commercialization processes.
• Proven success in handling diverse priorities, working autonomously, showing initiative, and motivating others.
• Sound decision-making and creative problem-solving skills.
• Ability to quickly adapt to shifting priorities and changing business needs.

Nice to Have

• Master's degree in Marketing, Business, or related field.
• Experience in medical device or capital equipment marketing, especially in Med-Surg, ICU, or Specialty beds.
• Experience with ERP systems and technical interpretation skills.
• History of informal leadership and motivating teams.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of professional experience in Product Management or Marketing.

Benefits & Perks

• Comprehensive compensation and benefits packages including medical and dental coverage from day one.
• Insurance coverage for life, accident, short-term and long-term disability, and business travel.
• Financial benefits such as Employee Stock Purchase Plan (ESPP) and 401(k) Retirement Savings Plan with company matching.
• Flexible Spending Accounts, educational assistance, paid holidays, paid time off (20-35 days), family and medical leaves, paid parental leave.
• Additional benefits including commuting benefits, Employee Discount Program, Employee Assistance Program (EAP), and childcare benefits.