Commercial Email Marketing Manager

AMD

Austin, TX

Full Time

Senior

14 days ago

Job Description

About the Role

The Commercial Email Marketing Manager at AMD is responsible for developing and executing email marketing strategies to support commercial customers throughout their entire customer journey with AMD. This role involves creating targeted campaigns for pre-sale, pipeline development, and post-sale loyalty, collaborating with internal teams, analyzing performance, and ensuring compliance with relevant regulations. AMD values innovation, execution excellence, collaboration, humility, and inclusivity, fostering a culture that pushes the limits of technology to solve important challenges.

Key Responsibilities

Develop and implement email marketing strategies supporting pre-sale, pipeline, and post-sale stages for commercial customers, including audience segmentation, campaign objectives, and KPIs.
Influence and recommend email strategy for event amplification (pre- and post-show formats).
Own and manage the annual commercial email marketing calendar for Data Center and Client Business Units.
Write or source engaging email copy, subject lines, and calls to action, ensuring alignment with tone of voice, QA standards, and best practices.
Collaborate with the internal studio team to design email templates and gather imagery for campaigns.
Utilize creative automation platforms (Bannerflow) to accelerate email production and handle approvals from legal or SME stakeholders.
Execute end-to-end email campaigns, including content creation, template design in Marketo, and audience management.
Support ad hoc email activities such as product launches and sales campaigns.
Track, analyze, and report on email campaign performance, focusing on engagement metrics and establishing benchmarks.
Identify areas for improvement and implement optimization strategies, including A/B testing.
Collaborate with content marketing, design, BU, brand, digital, and sales teams to ensure messaging alignment.
Partner with digital teams to optimize audience data, segmentation, and generate insights.
Ensure all email marketing activities comply with regulations like GDPR and CAN-SPAM.
Stay current with email marketing trends, technologies, and best practices.

Requirements

Progressive experience in B2B email marketing or demand generation.
Proficiency with Marketo marketing automation platform and SFDC.
Strong analytical skills and experience with campaign performance reporting.
Excellent written communication and project management skills.
Experience with ABX platforms (Demandbase, 6Sense) is preferred.

Nice to Have

Experience with ABX platforms such as Demandbase or 6Sense.

Qualifications

Not explicitly specified, but implied: experience in B2B email marketing and proficiency with marketing automation tools.

Benefits & Perks

AMD benefits at a glance.

Working at AMD

AMD values innovation, collaboration, humility, inclusivity, and execution excellence. The company pushes the limits of technology to solve important challenges and fosters a culture of diverse perspectives and continuous improvement.

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