Community & Social Media Senior Manager

ResortPass

New York, NY

Full Time

Senior

110k-120k

16 days ago

Job Description

About the Role

ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape - without ever leaving town. The company has partnered with over 1,900 leading hotels and resorts, connecting over 5 million people with relaxation and luxury in their own neighborhoods. With recent Series B funding and backing from notable investors, ResortPass is creating a new category of hospitality and is seeking a strategic, culture-savvy, and community-obsessed Senior Manager, Community & Social Media to lead their social presence and community initiatives in NYC.

Key Responsibilities

Own the social media strategy across platforms, with a focus on Instagram and TikTok.
Lead 2-week content planning and execution cycles that align with brand and/or campaign messaging.
Partner with broader marketing team to coordinate messaging and alignment across channels.
Source, edit, and publish captivating photo and video content that reflects the brand identity and messaging.
Monitor and adapt to emerging trends to maintain cultural relevancy.
Oversee platform growth and performance metrics that support larger brand KPIs.
Present weekly and monthly performance recaps with key insights, learnings, and optimization recommendations.
Respond to comments, DMs, and tagged posts in a timely and engaging manner, reflecting the ResortPass brand voice.
Monitor and engage with relevant conversations in the travel, wellness, and leisure space, responding to trending topics and viral moments.
Actively comment on partner, influencer, and industry-related content to expand brand reach and awareness.
Ensure customer inquiries are directed appropriately to the CX team.
Source UGC across social channels to be amplified across other owned channels.
Build relationships with engaged followers, influencers, and brand advocates to foster community.
Monitor sentiment and community insights to inform content and positioning.
Own and evolve the community and social playbook in partnership with the Director of Integrated & Brand Marketing.
Identify opportunities to scale brand storytelling across new channels or formats.
Guide junior team members and/or contractors supporting engagement or content development.
Stay ahead of shifts in social algorithms, user behavior, and competitive landscape.

Requirements

5+ years of experience leading social media strategy and execution for consumer-facing brands.
Deep understanding of audience behavior, with the ability to create content that resonates, inspires engagement, and drives conversions.
Track record of building and nurturing highly engaged communities, growing follower count and increasing meaningful interactions.
Experience with tools such as Aspire, DashSocial (formerly DashHudson), and Canva.
Located in or near the NYC area, as the role is in person at the NYC headquarters.

Nice to Have

Experience with emerging social platforms and formats.
Previous experience working in hospitality, travel, wellness, or leisure industries.

Qualifications

Formal educational background is not specified; emphasis on experience and skills.
Strong understanding of social media platforms and community engagement.

Benefits & Perks

Health, Dental & Vision insurance with company contribution to premiums.
Stock Option Plan allowing employees to become part-owners.
401k plan.
Unlimited Paid Time Off (PTO).
Paid maternity leave.
Annual ResortPass credit for access to private beaches, pools, saunas, and more.

Working at ResortPass

ResortPass emphasizes creating an incredible culture for its employees, fostering a culture of people with whom team members would look forward to working. They value being good people and aim to build a supportive, innovative, and community-oriented environment.

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