Community & Social Media Senior Manager

ResortPass

New York, NY

Full Time

Senior

110k-120k

5 days ago

Job Description

About the Role

ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape - without ever leaving town. If you're moved to contribute to our vision, we'd love your help. Our growing team of innovative tech and hospitality experts has partnered with over 1,900 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. We've connected over 5 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh of a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and others, ResortPass is at the beginning of creating a new category of hospitality.

Key Responsibilities

Own the social media strategy across platforms, with a focus on Instagram and TikTok.
Lead 2-week content planning and execution cycles that align with brand and/or campaign messaging.
Partner with broader marketing team to coordinate messaging and alignment across channels (Lifecycle Team, B2B).
Source, edit, and publish captivating photo and video content that reflects our brand identity and messaging.
Monitor and adapt to emerging trends to maintain cultural relevancy.
Oversee platform growth and performance metrics that support larger brand KPIs.
Present weekly (async via slack) and monthly (cross-functional meeting) performance recaps with key insights, learnings, and optimization recommendations.
Respond to comments, DMs, and tagged posts in a timely and engaging manner, ensuring all interactions reflect the ResortPass brand voice.
Monitor and engage with relevant conversations in the travel, wellness, and leisure space, responding to trending topics and viral moments.
Actively comment on partner, influencer, and industry-related content to expand brand reach and awareness.
Ensure customer inquiries are directed appropriately to our CX team.
Source UGC across social channels to be amplified across other owned channels such as paid social and email.
Build relationships with engaged followers, influencers, and brand advocates to foster a loyal community.
Monitor sentiment and community insights to inform content and positioning.
Own and evolve the community and social playbook in partnership with the Director of Integrated & Brand Marketing.
Identify opportunities to scale brand storytelling across new channels or formats.
Guide junior team members and/or contractors supporting engagement or content development.
Stay ahead of shifts in social algorithms, user behavior, and competitive landscape.

Requirements

5+ years of experience leading social media strategy and execution for consumer-facing brands.
Deep understanding of audience behavior, with the ability to create content that resonates, inspires engagement, and drives conversions.
Track record of building and nurturing highly engaged communities, growing follower count and increasing meaningful interactions.
Experience with social media tools such as Aspire, DashSocial (formerly DashHudson), and Canva.
Located in or near the NYC area, as this role will be in person at our NYC headquarters.

Nice to Have

Experience with emerging social platforms and formats.
Experience in hospitality, travel, wellness, or leisure industries.
Ability to guide and mentor junior team members and contractors.

Benefits & Perks

Health, Dental & Vision - We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
Stock Option Plan - We offer employees the opportunity to become part-owners in our mission.
401k plan - Save for your future with a 401k plan offering.
Unlimited Paid Time Off (PTO) - Enjoy life away from work to be inspired and fully recharge.
Paid maternity leave.
Annual ResortPass credit - Access private beaches, deluxe saunas, pools, and more with your annual credit.

Working at ResortPass

While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees.

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