Community Marketing Representative

About the Role

Key Responsibilities

• Utilize an educational approach to community organizations to promote available lines of business in assigned regions.
• Serve as a subject matter expert on all lines of business available in the assigned territory.
• Contribute and support the development of educational and enrollment opportunities with community and government agencies, community housing, providers and health systems, community business associations, targeted industries and faith-based organizations.
• Assist in various types of community outreach strategies and programs with guidance to internal departments and staff while adhering to all applicable state and federal regulatory requirements.
• Collaborate cross functionally in the development of specific strategies for enhanced engagement including collaboration with other internal teams.
• Conduct presentations, marketing activities and other informational events in accordance with current approved marketing guidelines and State/Federal regulations.
• Deliver educational staff presentations to targeted industries, community organizations and government agencies.
• Complete all required training to successfully satisfy all State and Federal requirements.
• Observe and report current market information on benefits, services, trends, changes, strategies/tactics, new products, etc.
• Maintain professional and technical knowledge by attending educational workshops; training, reviewing professional publications; participating in industry Continuing Education Courses.
• Cross trained in all lines of CareSource products and benefits.
• Provide proactive, high-level relationship management and support with key agencies to grow and retain membership.
• Drive new membership acquisition by managing lead generation and direct marketing outreach during AEP (Annual Enrollment Period).
• Coordinate community activities with internal teams to ensure achievement of membership and retention goals.
• Work within a territory plan to achieve desired membership and retention goals.
• Participate in the negotiation, development, and staff coordination of Community/Agency/Provider events when necessary.
• Perform community-based travel to organizations as needed to ensure effective program administration.

Requirements

• Associate degree in Marketing, Communications, Business Administration or related field, or equivalent relevant work experience.
• Minimum of two (2) years of experience in Sales, Marketing, Account Management or Community Outreach and/or Social Delivery.
• Experience with Medicare, Medicaid and/or Commercial Health Insurance.
• Proficient in Microsoft Suite, including Word, PowerPoint, and Excel.
• Knowledge of managed care principles, marketing guidelines and market dynamics.
• Ability to work independently and within a team to achieve sales goals.
• Strong problem-solving skills with attention to detail and follow-up.
• Excellent written and verbal communication skills.
• Strong presentation and negotiation skills.
• Excellent organizational, time management, and territory management skills.
• Ability to develop, prioritize and accomplish goals.
• Proven experience of selling new products to existing customers.
• Current, unrestricted State Insurance License in Accident and Health or ability to obtain within 30 days.
• Applicable Certification as required within state(s) of territory or ability to achieve within 30 days and recertify annually.
• Valid driver's license in good standing and ability to travel as needed.
• Influenza vaccination during flu season is required.

Nice to Have

• Experience in community outreach and engagement strategies.
• Experience working with community organizations, government agencies, and health systems.

Qualifications

• Associate degree or equivalent work experience.
• State Insurance License in Accident and Health (or ability to obtain within 30 days).
• Applicable certifications as required by state or federal regulations.

Benefits & Perks

• Full-time position with a salary range of $53,400.00 - $85,600.00 per year.
• Remote work schedule with flexible hours, including evenings and weekends as needed.
• Travel reimbursement and use of personal vehicle for work-related travel.