Community Outreach Director

About the Role

Key Responsibilities

• Develop and execute the market-wide community outreach and marketing strategy to support store-level goals.
• Lead new customer acquisition initiatives through partnerships, activations, and grassroots marketing.
• Build relationships with local organizations, diverse community groups, and race partners to grow Fleet Feet's brand presence.
• Partner with store leaders to plan and execute local events, campaigns, and activations that drive in-store sales.
• Ensure all activities remain within the marketing budget and align with Fleet Feet's brand standards and national strategy.
• Regularly report on event performance and ROI to store leadership.
• Serve as the primary contact for regional marketing support from Fleet Feet Store Support Team.
• Manage, mentor, and grow a team of Community Outreach Coordinators and Managers across multiple locations.
• Conduct weekly 1:1 meetings with team members, setting clear expectations and offering feedback and support.
• Provide the tools, resources, and delegation needed for each team member to succeed in their store and community.
• Lead by example and foster a positive, motivated culture of performance and connection.
• Work weekly shifts on the sales floor to stay connected to the customer experience and staff culture.
• Promote upcoming events to customers and coach retail staff on how to do the same.
• Support Retail Experience Managers as a visible, knowledgeable, and supportive leader.

Requirements

• 5+ years of marketing, community engagement, or grassroots outreach experience (retail preferred).
• Proven success leading marketing strategies and outreach campaigns across multiple locations.
• Experience managing people, building teams, and providing mentorship and development.
• Strong organizational and communication skills, with the ability to collaborate across multiple levels.
• Self-directed, adaptable, and able to work evenings, weekends, and holidays as needed.
• Passionate about Fleet Feet's mission and active lifestyle communities.
• Proficient in Google Suite, Canva, and Microsoft Office.
• Existing relationships within the local fitness, wellness, or running communities preferred.
• Experience in run specialty or fitness-related retail a plus.

Nice to Have

• Existing relationships within the local fitness, wellness, or running communities.

Benefits & Perks

• 401(k) with 4% Company Match: Available to employees aged 21+ at company-owned stores.
• Exclusive Discounts: Enjoy discounts on industry-leading products and specialized training programs.
• Community Engagement: Get involved in local outreach and service initiatives that align with our purpose-driven mission.
• Comprehensive Benefits Package: For full-time employees (30+ hours/week), check out our Fleet Feet Benefits Guide for details on healthcare, wellness, and more.