Community Relations Director

About the Role

Key Responsibilities

• Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
• Respond and follow-up with all walk-ins, phone ins, mail-ins timely and appropriately.
• Create, plan, and implement events with the Sales and Marketing Team and Program Director to attract prospective residents, current leads, and professionals, including seminars, speakers, themed events, and family nights.
• Develop and maintain good working relationships with residents, families, and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless already scheduled otherwise.
• Secure the required number of budgeted move-ins and achieve net gains each month.
• Treat each inquiry with value.
• Work closely with the Executive Director, Regional Director of Operations, and Divisional Director of Sales and Marketing on the quarterly marketing plan.
• Create and implement a community outreach program to generate referrals and meet sales goals.
• Complete quarterly media planning with current vendor.
• Keep the Executive Director informed of all sales activity daily.
• Maintain Senior Lifestyle Hot Board/Move-in and Move-out board.
• Communicate any special needs of incoming residents to appropriate personnel.
• Manage use of sales toolbox.
• Ensure all alternatives are considered before closing a lead.
• Stay informed of trends, developments, concepts, and techniques in the field.
• Understand the needs of seniors and the aging process.
• Maintain and actively work an active, meaningful waitlist.
• Visit competitors quarterly.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle policies, regulations, and laws related to residents' accounts and billing.
• Interact professionally and effectively with all levels of the organization, residents, and family members.
• Perform other duties as assigned.

Requirements

• Senior housing or hospitality sales experience preferred.
• Experience with a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• English fluency preferred.
• Ability to handle rejection and persist in sales efforts.
• Professional in speech and dress with a passion for serving seniors.
• Proficient with CRM systems and metrics.

Nice to Have

• Experience with senior housing or hospitality sales.

Qualifications

• College degree (preferred but not required).
• Valid driver’s license.

Benefits & Perks

• Comprehensive benefits plan including health, dental, vision, and retirement benefits.
• Short-term and long-term disability coverage.
• Paid time off.
• Access to DailyPay to access earned wages before payday.
• Proof of COVID-19 vaccination required unless exempted.