Community Relations Director

About the Role

Key Responsibilities

• Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
• Respond and follow-up with all walk-ins, phone-ins, and mail-ins in a timely and appropriate manner.
• Create, plan, and implement events with the Sales and Marketing Team and Program Director to attract prospective residents, current leads, and professionals, including seminars, speakers, themed events, and family nights.
• Develop and maintain good working relationships with residents, families, and professional care providers.
• Maintain a working knowledge of all software programs used in the community.
• Participate in weekend call coverage in the Manager Rotation unless already scheduled otherwise.
• Secure the required number of budgeted move-ins and achieve net gains each month.
• Treat each inquiry with value and consideration.
• Work closely with the Executive Director, Regional Director of Operations, and Divisional Director of Sales and Marketing to develop and implement quarterly marketing plans.
• Create and implement a community outreach program to generate referrals and meet sales goals.
• Complete quarterly media planning with current vendors on a timely basis.
• Keep the Executive Director informed of all sales activity daily.
• Maintain Senior Lifestyle Hot Board/Move-in and Move-out board.
• Communicate any special needs of incoming residents to appropriate personnel.
• Manage use of the sales toolbox and ensure all leads are considered before closing.
• Stay informed of industry trends, developments, and techniques affecting the product.
• Understand the needs of seniors and the aging process.
• Maintain and actively work an active, meaningful waitlist.
• Visit competitors quarterly to stay informed of market trends.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle policies, regulations, and laws related to residents' accounts, Medicare, and third-party billing.
• Interact professionally and effectively with all levels of the organization, residents, and family members.
• Perform other duties as assigned.

Requirements

• Senior housing or hospitality sales experience preferred.
• Experience with a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• English fluency preferred.
• Does not take 'no' as an answer and is not afraid of rejection.
• Professional in speech and dress with a passion for serving seniors.
• Proficient with CRM systems and metrics.

Nice to Have

• Experience with senior housing or hospitality sales.
• Experience in a competitive sales environment.
• College degree.

Benefits & Perks

• Comprehensive benefits plan including health, dental, vision, and retirement benefits.
• Short-term and long-term disability coverage.
• Paid time off.
• Access to DailyPay to access earned wages before payday.
• Proof of COVID-19 vaccination required unless exempted for medical, religious, or personal reasons.