* CONFIDENTIAL* Sr Director of Performance Marketing

About the Role

Key Responsibilities

• Oversee customer acquisition, retention, and reactivation strategies across digital channels.
• Partner closely with teams like Sales, Brand, Creative, and Product to drive performance marketing initiatives.
• Lead a high-performing team, optimize campaigns using data-driven insights, and manage testing frameworks to improve efficiency and ROI.
• Collaborate with internal teams to enhance targeting, user experience, and measurement tools.
• Manage multi-channel marketing campaigns including SEM, SEO, social media, email/SMS, affiliate, and DSP.
• Define, track, and report on key performance metrics such as CPM, CPA, CPC, and LTV, and optimize campaigns for ROI.
• Leverage advertising and marketing technologies platforms like Google Ads, Facebook Ads, TikTok Ads Manager, and others.
• Apply analytical expertise in A/B testing, incrementality testing, and multi-touch attribution.

Requirements

• Extensive hands-on experience managing multi-channel marketing campaigns including SEM, SEO, social media, email/SMS, affiliate, and DSP.
• Strong leadership and team management skills with 4+ years of experience overseeing direct reports and inspiring high-performing teams.
• Proven ability to define, track, and report on key performance metrics and optimize campaigns for ROI.
• Deep understanding of advertising and marketing technologies platforms such as Google Ads, Facebook Ads, TikTok Ads Manager, and more.
• Analytical expertise in A/B testing, incrementality testing, and multi-touch attribution.
• Experience with subscription products, customer lifetime value, and LTV modeling.
• Cannabis industry experience is preferred.

Nice to Have

• Familiarity with traditional marketing channels.
• Deep expertise in performance marketing channels beyond the listed platforms.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not explicitly specified in the description.