Consumer and Customer Activation Manager

About the Role

Key Responsibilities

• Activate Consumer Learnings: Drive measurable outcomes and apply insights with customers and stakeholders. Educate the organization on current and future consumer and shopper needs.
• Manage Strategic and Creative Projects: Lead various projects across agencies and vendors, including briefing marketing agencies, evaluating strategies and creative, and communicating with key stakeholders.
• Support Innovation Strategy: Collaborate with marketing managers to fuel new shopper-led ideation capabilities that drive consumer demand.
• Collaborate Across Marketing Resources: Work with Brand Team, Medical Marketing, Digital Marketing, and eCommerce to build comprehensive programs that engage consumers effectively.
• Manage Budget: Oversee the Consumer Communications marketing budget for both Good Start | Dr. Brown's and Store Brand Infant Formula, including both working and non-working dollars.
• Messaging and Claims Development: Partner with Brand Teams, Consumer Insights, Legal and Regulatory to develop messaging that resonates with consumers.
• Program Measurement and Analysis: Develop and share program measurement, evaluation, and analysis to influence future programs.
• Sales & Marketing Consultant: Build and maintain relationships within the organization and with retailers. Develop and deliver presentations to gain buy-in and drive results. Create learning agendas and research recommendations to optimize category understanding of consumers across the full path to purchase.
• Some travel required (less than 10%).

Requirements

• Typically, these skills are acquired with a Bachelor's degree in Business, Marketing or closely allied field, MBA preferred.
• 8+ years of experience in Marketing or Shopper Marketing within CPG industry, healthcare/self-care experience preferred.
• Experience using consumer insights to build full-funnel omni-channel activation plans.
• Agency management experience and retail media network familiarity preferred.
• Experience working closely with Advertising, Media, and Sales organizations to execute programs.
• Knowledge of both qualitative and quantitative research techniques and point of sale analysis.
• Demonstrated ability to work across many teams to drive outcomes with insights.
• Strong communication skills and the ability to visually tell a story.
• Superior analytical skills with the ability to interpret data and glean critical market/consumer insights.
• Ability to manage multiple projects simultaneously with strong project management skills.

Nice to Have

• Experience working with agency management and retail media networks.
• Healthcare/self-care industry experience.

Qualifications

• Bachelor's degree in Business, Marketing or closely allied field.
• MBA preferred.

Benefits & Perks

• Competitive compensation.
• Benefits tailored to supporting you and your family.
• Career development opportunities.
• Hybrid working approach with flexibility to work two days a week from home.