Consumer Marketing Strategy Director - Knoxville News-Sentinel

About the Role

Key Responsibilities

• Responsible for driving volume and revenue by overseeing consumer sales and engagement results for the Knoxville News-Sentinel
• Develop sales and engagement strategic plans including the audience roadmap to drive revenue
• Work with news teams to optimize and sell against trending stories
• Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
• Be present on-site at key meetings
• Plan, manage, and monitor social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
• Oversee SEM to increase subscription sales
• Ensure website and ads are functioning as expected for both print and digital subscriptions
• Create and launch in-app campaigns to drive subscriptions or improve engagement
• Communicate results with key stakeholders
• Respond to changing trends
• Understand the competitive landscape in the market and factors impacting growth
• Adhere to all pricing strategies as defined by Local Revenue and Planning
• Connect with social, search, and email teams to stay abreast of trends and best practices
• Lead and be present at local events to drive subscriptions, top-of-funnel leads, and brand awareness
• Participate proactively with the enterprise team to develop standards, tools, and best practices
• Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities
• Collaborate with the analytics team to ensure proper tracking of results and provide explanations as needed
• Maintain highlights documentation to understand trends including YOY changes and anomalies

Requirements

• Bachelor's Degree
• 5+ years of sales and marketing experience
• 2+ years of subscription sales experience
• Ability to create social and onsite ads
• Understanding of SEO/SEM, search engine algorithms, and ranking methods
• Strategic marketing planning skills
• Ability to derive actionable insights from social media metrics and marketing data
• Knowledge of technology, search, new trends, and social media features
• Strong collaborator
• Effective communicator
• Self-motivated with the ability to manage multiple priorities and tasks
• Team player capable of working within a multi-tiered environment
• Excellent interpersonal skills and ability to work with diverse personality types
• Creative and efficient in proposing solutions to time-critical opportunities
• Ability to multi-task and thrive under pressure and deadlines
• Proficient with Microsoft Office, Project Management tools, and Google Analytics

Qualifications

• Educational background includes a Bachelor's Degree