Content Creator

About the Role

Key Responsibilities

• Create, edit, and proofread NBT's marketing, advertising, and communications content with a solid understanding of the brand voice.
• Write engaging, brand-aligned marketing copy, storylines, and themes for external messaging to current customers and prospects.
• Work closely with the marketing team and business partners to ensure consistent, bold, and elegant communication across all mediums.
• Drive and manage the SEO content strategy for the brands.
• Manage the development of content calendars for the company, its brands, and business lines across all marketing channels, including traditional, digital, and customer communications.
• Write video and organic and paid social media content.
• Evaluate emerging content trends, media, and technologies, and provide recommendations for adoption.
• Assist with internal project management, communicating with business partners and third-party vendors to keep campaigns on track.
• Support the marketing team with day-to-day tasks and coordinate projects as assigned.

Requirements

• BA/BS degree required (English, Creative Writing, Marketing, and Communications degrees preferred) or equivalent work experience.
• Minimum of 3 years' experience writing, editing, and proofing for multiple channels including traditional media, digital advertising, website and SEO, content marketing, organic and paid social media, and video.
• Excellent communication skills, both in writing and verbal communication.
• Strong grasp of the principles of the English language; syntax, grammar, punctuation, flow.
• Ability to research a product or service, its trends, consumer behavior, and write educational or persuasive content.
• Ability to create persuasive, performance content for nearly all marketing channels.
• Creative mind with a visual understanding of layout and design.
• Strong content strategist with a strong SEO background.
• Ability to withstand creative, constructive changes to work.
• Detailed and meticulous with excellent proofreading skills.
• Knowledge and understanding of the user experience for the brand.
• Works well in a fast-paced environment and under pressure.

Nice to Have

• Experience with content management systems and media technologies.
• Additional certifications or training in digital marketing or SEO.

Qualifications

• BA/BS degree in English, Creative Writing, Marketing, Communications, or equivalent work experience.
• Minimum of 3 years' experience in content writing, editing, and proofing across multiple channels.

Benefits & Perks

• Generous Paid Time Off: At least 22 days annually, prorated in the year of hire.
• Parental Leave: Six weeks of paid leave at 100% of salary.
• Comprehensive Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.
• Dental and Vision Coverage.
• Flexible Spending Accounts for healthcare and dependent care expenses.
• Employer-Paid Disability Coverage: Short-term and long-term, with options to purchase additional coverage.
• Life Insurance: Employer-paid basic life insurance with options for supplemental coverage.
• Voluntary Benefits: Hospital, accident, and critical illness coverage.
• Retirement Plans: 401(k) with employer matching, Roth 401(k), and pension plan.
• Adoption Assistance.
• Tuition Reimbursement.
• Employee Assistance Program (EAP).
• Financial and Banking Services.