Content Development Manager

Gainwell Technologies

Dallas, TX

Full Time

Senior

81k-115k

3 days ago

Job Description

About the Role

Gainwell is seeking a Content Strategist to develop and manage marketing content that supports market awareness, thought leadership, and social media initiatives. The role involves creating compelling, high-quality content aligned with Gainwell's brand voice to resonate with key decision-makers such as Medicaid directors, state legislative leaders, and CIOs. Working at Gainwell offers opportunities for career growth, work flexibility, learning, and development in a company that values contributions and fosters collaboration, innovation, and inclusion.

Key Responsibilities

Manage the overall editorial plan and calendar
Manage social media plan and calendar
Develop market-informed key themes
Manage content publishing, distribution, and ensure that content is updated and fresh
Collaborate with the account-based marketing team to develop content for demand generation campaigns, including anchor assets, email copy, landing pages, and digital ad messaging
Work with the product marketing team to develop e-books, infographics, blog posts, case studies, and short-form white papers to support market awareness and thought leadership initiatives
Ensure content aligns with Gainwell's brand voice, messaging, and visual identity
Collaborate with designers to ensure written content and visual assets work together seamlessly
Apply SEO best practices to digital content to improve visibility and engagement
Work with marketing and sales teams to tailor content for different audience segments
Assist in editing and refining existing marketing content to enhance clarity and effectiveness
Support internal communications and corporate messaging as needed

Requirements

5-7 years of experience in content writing, copywriting, or marketing content creation and management
Strong writing and editing skills, with experience in healthcare B2B or B2G marketing
Ability to translate technical or complex solutions into clear, compelling content
Experience collaborating with graphic designers, campaign managers, and sales teams
Experience with social media and search engine marketing
Familiarity with SEO best practices, marketing automation platforms (Marketo, HubSpot), and content management systems (CMS) is a plus

Nice to Have

Familiarity with marketing automation platforms such as Marketo and HubSpot
Experience with content management systems (CMS)

Qualifications

Experience in content writing, copywriting, or marketing content management
Strong writing and editing skills
Experience in healthcare B2B or B2G marketing

Benefits & Perks

Full-time permanent salaried position with a salary range of $80,600.00 - $115,200.00 per year
Health (medical, dental, vision) benefits starting on day 1
Company match 401K and other benefits available within months of starting
Flexible vacation policy after ninety (90) calendar days of employment
Company-provided computer for work use
Generous, flexible vacation policy
Educational assistance
Opportunities for upward career advancement
Participation in leadership and technical development academies

Working at Gainwell Technologies

Gainwell values collaboration, innovation, and inclusion, fostering a work environment that supports growth, learning, and career development. The company emphasizes making healthcare work better for everyone and encourages bringing together caring people to achieve this mission.

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