Marketing Content Manager

About the Role

Key Responsibilities

• Develop and maintain a content calendar aligned to campaign goals, business priorities, and audience needs.
• Conduct content audits and gap analyses to inform strategy and roadmap.
• Define content goals and KPIs aligned with funnel stages and lead generation objectives.
• Collaborate with internal stakeholders to uncover key messages and story opportunities.
• Write, edit, and produce a wide range of content including blogs, landing pages, emails, white papers, social posts, videos, infographics, and sales collateral.
• Tailor content to specific audiences, buyer stages, and channels.
• Maintain brand tone, voice, and messaging consistency across all assets.
• Leverage generative AI tools for ideation, drafts, and content repurposing while maintaining quality and authenticity.
• Partner with the Digital Marketing Manager to distribute content via email, marketing journeys, and dynamic content blocks.
• Coordinate with the Lead Generation Manager for content distribution through paid and organic channels.
• Schedule and manage content publication across social platforms and web properties.
• Ensure content is optimized for SEO, discoverability, and engagement.
• Create content assets to support sales outreach and nurturing cadences in Salesforce.
• Support the development of sales playbooks and objection-handling guides.
• Gather feedback from the sales team to continuously improve enablement resources.

Requirements

• 7+ years of experience in B2B Content and Copywriting.
• Experience in developing and executing content marketing strategies.
• Strong collaboration skills and experience working across departments such as sales, automation, and operations.
• Familiarity with SEO, digital publishing best practices, and AI content tools.
• Excellent project management and organizational skills.
• High attention to detail and ability to manage multiple projects simultaneously.
• Exceptional writing and storytelling skills across content types and formats.
• Experience with Salesforce CRM, DAM, and CMS preferred.
• Minimum of a BS/BA degree in creative writing, business writing, marketing, or similar.

Nice to Have

• Experience in an integrated marketing function.
• Experience leveraging AI tools for content ideation and efficiency.

Qualifications

• 7+ years of experience in B2B Content and Copywriting.
• Experience with Salesforce CRM, DAM, and CMS preferred.
• Bachelor's degree in creative writing, business writing, marketing, or similar.

Benefits & Perks

• Competitive base salary of $105,000 - $120,000.
• Annual bonus of up to 10%.
• Medical, dental, and vision insurance options.
• 401(k) plan with discretionary match.
• Company paid life insurance, short-term and long-term disability.
• Supplemental life insurance, critical illness, accident, and identity theft protection.
• Inclusive awards and recognition program.
• Vacation, sick, and floating holidays, paid time off, and paid volunteer time.
• Wellness program.
• Complimentary use of corporate apartments for vacation or travel (when available).
• A culture dedicated to Diversity, Equity, and Inclusion.
• National is a drug & alcohol-free workplace with background checks and drug screening.