Marketing Content Lead

About the Role

Key Responsibilities

• Create compelling, engaging, and persuasive copy for websites, landing pages, emails, social media posts, and blog articles.
• Collaborate with the design team to ensure written content is effectively integrated into visual elements.
• Develop, implement, and manage social media content across all platforms, maintaining a consistent brand voice and style.
• Create and schedule social media posts, monitor engagement, and respond to customer comments and messages promptly and professionally.
• Assist in crafting responses to customer inquiries, comments, and feedback on social media posts.
• Collaborate on writing efforts for print materials such as brochures, flyers, booklets, and bill inserts.
• Contribute to content strategy development aligned with marketing goals and target audiences.
• Maintain the marketing content calendar to plan, schedule, and coordinate content with campaigns and events.
• Foster a sense of community through engaging and interactive content.
• Uphold and refine the brand voice, training team members on brand voice guidelines.
• Attend company events for real-time content creation, including live posts and updates.
• Aid in crisis management protocols for social media, responding to sensitive issues or negative feedback.
• Assist in training team members on writing techniques, social media etiquette, and content strategy.
• Work closely with cross-functional teams to ensure content alignment with visual elements and campaign objectives.
• Stay current with industry trends, best practices, and emerging platforms to improve content strategies.
• Proofread and edit content for accuracy, grammar, and consistency.
• Manage multiple projects simultaneously, adhering to deadlines and delivering high-quality work.
• Support various marketing tasks as needed to contribute to team success.

Requirements

• Bachelor's degree in marketing, communications, journalism, advertising, or related fields.
• Minimum of 3 years of experience in marketing content creation, copywriting, and social media management.
• Proficiency in crafting compelling copy for various marketing materials including websites, emails, social media, and print.
• Experience collaborating with design teams to integrate content into visual elements.
• Proficiency in managing social media content, monitoring engagement, and responding to inquiries.
• Experience in writing for print materials such as brochures, flyers, and booklets.
• Ability to develop and manage content strategies and calendars.
• Knowledge of crisis management protocols on social media.
• Experience conducting training sessions on writing, social media etiquette, and content strategy.
• Strong collaboration skills with cross-functional teams.
• Up-to-date knowledge of industry trends and emerging platforms.
• Excellent proofreading and editing skills for accuracy and consistency.
• Ability to manage multiple projects under tight deadlines.

Nice to Have

• Experience in content marketing principles and strategies.
• Understanding of brand voice maintenance and refinement.
• Knowledge of content production for print and digital media.
• Skills in community building and customer engagement.
• Ability to generate innovative content ideas and campaigns.
• Experience with project management tools and techniques.

Qualifications

• Bachelor's degree in relevant fields
• At least 3 years of experience in marketing content creation and social media management

Benefits & Perks

• Competitive pay
• Medical, dental, and vision insurance
• Flexible benefits supporting work-life balance
• Support for home and family needs