Recruitment Marketing Specialist, Content and Website

University Of Maryland Medical System

Linthicum Heights, MD

Full Time

Mid Level

63k-88k

4 days ago

Job Description

About the Role

The University of Maryland Medical System (UMMS) serves more than one million patients and families every year. With over 29,000 employees and 4,600 providers, UMMS is committed to reflecting the diverse communities it serves. The organization values voices, experiences, and insights from its workforce to become stronger, better, and more empathetic. The Recruitment Marketing Specialist will focus on creating content and campaigns to enhance brand awareness, lead generation, candidate engagement, and recruitment enablement, aligning efforts with the employer brand and recruitment marketing strategy.

Key Responsibilities

Drive content and campaign initiatives for the University of Maryland Medical System.
Create content and campaigns that focus on brand awareness and lead generation.
Partner with key stakeholders to align marketing efforts with employer branding and recruitment strategies.
Build, manage, and optimize paid digital advertising campaigns for recruitment initiatives.
Analyze key performance indicators for digital campaigns and provide regular reports.
Monitor campaign performance and make data-driven adjustments to improve KPIs.
Utilize tools such as Google Trends and Google Keyword Planner to prepare for campaign launches and develop strategies.
Leverage keyword research and stay updated on the latest digital platform capabilities.
Collaborate with the Talent Acquisition Promotions team using Google Analytics for campaign reporting.
Develop strong relationships with vendors and internal partners.
Contribute to project implementation discussions and make strategic recommendations.
Research industry insights, trends, and best practices to inform digital marketing strategies.

Requirements

Bachelor's degree in Marketing, Communications, Human Resources, or related field, or equivalent experience.
Minimum of 3 years' experience in recruitment marketing, employer branding, talent acquisition, or related field.
Experience building, managing, and optimizing digital advertising campaigns.
Knowledge of applicant tracking systems, candidate relationship management systems, job boards, and recruitment technology platforms.
Strong strategic, analytical, and data interpretation skills.
Excellent written and verbal communication skills.
Strong project management skills and ability to handle multiple initiatives simultaneously.
Comfort with ambiguity and working in a large, matrixed environment.
Interest in exploring modern platforms and tools for talent attraction and engagement.
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).

Nice to Have

Experience with Google Analytics and other digital analytics tools.
Ability to influence and foster collaboration across organizational levels.
Understanding of industry trends and best practices in digital marketing and recruitment.

Qualifications

Bachelor's degree in Marketing, Communications, Human Resources, or related field, or the equivalent combination of education, training, and experience.
Minimum 3 years' experience in recruitment marketing, employer branding, talent acquisition, or related field.

Benefits & Perks

Review the 2024-2025 UMMS Benefits Guide.

Working at University Of Maryland Medical System

UMMS values diversity, collaboration, and continuous improvement. The organization encourages innovation, data-driven decision making, and fostering a supportive environment where different voices and experiences are valued.

Apply Now