Marketing Campaign and Content Manager

About the Role

Key Responsibilities

• Plan and execute integrated marketing campaigns across email, web, blog, and social media platforms.
• Coordinate product launch campaigns from concept to release with internal and external partners.
• Write and edit marketing copy that reflects the brand's tone and values.
• Take photos/videos and design graphics assets necessary for the campaign.
• Track and analyze campaign performance using tools like Google Analytics, Hubspot, BigCommerce, and Meta metrics.
• Collect and synthesize feedback from customers, influencers, support channels, and dealers.
• Convey customer and market insights to key stakeholders and ensure alignment across teams.
• Assist with setting up products for sale and organize studio equipment.
• Support other teams as needed.

Requirements

• 2-3 years of experience in campaign management or digital marketing.
• A 4-year undergraduate degree in Business, Marketing, or Communications.
• Experience with email/CRM platforms such as HubSpot, Klaviyo, or Mailchimp.
• Proficiency with CMS/E-commerce platforms like BigCommerce, WordPress, or Shopify.
• Experience with social media platforms including Facebook, Instagram, and X/Twitter.
• Knowledge of analytics tools such as GA4, Hotjar, or SEMrush.
• Excellent writing, editing, and content planning skills.
• Proficiency with Adobe Suite products, primarily Photoshop, Lightroom, and InDesign.
• Proficiency with Mac OS and Windows.
• Experience with product photography, including artificial lighting in studio and on-location.
• Physical ability to hike in rough terrain with equipment, lift 15lb overhead, and work in-office.

Nice to Have

• Experience in campaign strategy for physical products or direct-to-consumer brands, especially outdoors.
• Proficiency with Canon mirrorless cameras in manual mode.
• Familiarity with workflows of professional or enthusiast photographers, especially landscape and nature.
• Experience with video content production and collaborating with creative teams.
• Personal interest in photography, hunting, and competition shooting.
• Familiarity with basic AI tools like ChatGPT.
• Understanding of basic HTML and content modification skills.

Qualifications

• Bachelor's degree (preferred).
• 2 years of experience in marketing campaign management (preferred).
• 1 year of photography experience (preferred).

Benefits & Perks

• Up to $55,000 annual salary depending on experience.
• Bonus eligibility after 6 months.
• Medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Employee discounts on gear.
• Access to professional photography equipment.
• 4-10 work week, M-Th 7:00am to 5:30pm.