Marketing Content Lead

About the Role

Key Responsibilities

• Create compelling, engaging, and persuasive copy for various marketing materials, including websites, landing pages, emails, social media posts, and blog articles.
• Collaborate with the design team to ensure the written content is effectively integrated into visual elements.
• Develop, implement, and manage social media content across all platforms, maintaining a consistent brand voice and style.
• Create and schedule social media posts, monitor engagement, and respond to customer comments and direct messages promptly and professionally.
• Assist in crafting responses to customer inquiries, comments, and feedback on social media posts.
• Collaborate with the team to assist in writing efforts for customer-facing print pieces, such as brochures, flyers, booklets, and bill inserts.
• Contribute to the development of content strategies aligned with marketing goals and target audiences.
• Work closely with the Marketing Coordinator to maintain the marketing content calendar, planning and scheduling content in coordination with campaigns and events.
• Foster a sense of community among customers and external audiences through engaging content.
• Uphold and refine the brand voice, ensuring consistency in all written materials, and train team members on brand voice guidelines.
• Attend company events for real-time content creation, including live posts and updates.
• Aid in content development protocols for handling potential crisis-related issues on social media and respond to sensitive issues or negative feedback.
• Assist the Strategy and Content Manager in conducting training sessions on writing techniques, social media etiquette, and content strategy.
• Work with team members to ensure alignment between written content and visual elements, supporting cross-functional collaboration.
• Stay current with industry trends, best practices, and emerging platforms to improve content strategies.
• Proofread and edit content for accuracy, grammar, and consistency, ensuring high quality.
• Manage multiple projects simultaneously, adhering to deadlines and delivering high-quality work under pressure.
• Support various marketing tasks as assigned, demonstrating adaptability and team contribution.

Requirements

• Bachelor's degree in marketing, communications, journalism, advertising, or related fields.
• Minimum of 3 years of experience in marketing content creation, copywriting, and social media management.
• Proficiency in crafting compelling copy for websites, landing pages, emails, social media posts, and blog articles.
• Ability to collaborate effectively with design teams to integrate content into visual elements.
• Experience managing social media content, maintaining brand voice, and monitoring engagement.
• Experience in customer engagement, responding positively and helpfully to inquiries and feedback on social media.
• Strong background in writing for print materials such as brochures, flyers, and booklets.
• Experience contributing to content strategies aligned with marketing goals and target audiences.
• Ability to manage content calendars, plan, schedule, and coordinate content with campaigns and events.
• Knowledge of crisis management protocols on social media.
• Experience in conducting training sessions on writing techniques, social media etiquette, and content strategy.
• Ability to ensure content alignment between written and visual elements through cross-functional collaboration.
• Up-to-date knowledge of industry trends, best practices, and emerging platforms in content and social media marketing.
• Strong proofreading and editing skills for accuracy, grammar, and consistency.
• Proven ability to manage multiple projects simultaneously and work under pressure.

Nice to Have

• Experience in content marketing principles and strategies.
• Knowledge of brand voice development and refinement.
• Familiarity with content production for print and digital media.
• Skills in community building and creating engaging, interactive content.
• Training and development experience in writing and social media etiquette.

Qualifications

• Bachelor's degree in marketing, communications, journalism, advertising, or related fields.

Benefits & Perks

• Competitive pay and medical/dental/vision benefits.
• Supportive benefits designed to provide flexibility, choice, and support for employees' work and home life.