Content Marketing & SEO Specialist

Installed Building Products

Columbus, OH

Full Time

Mid Level

11 days ago

Job Description

About the Role

Installed Building Products (IBP) is seeking an SEO & Content Marketing Specialist to join our marketing team. While hybrid candidates in Columbus, OH, are preferred, we are open to remote work for the right candidate. For candidates located outside of Ohio, this role will be fully remote. IBP is the premier installation contractor for insulation in residential and commercial buildings, with over 10,000 employees serving more than 250 locations nationwide. Our commitment to quality and providing unparalleled service is shared by every IBP employee, from our branches across the country to our regional and corporate offices in Columbus, Ohio.

Key Responsibilities

Collaborate with Paid Media and Creative teams to ensure consistent messaging and campaign alignment.
Contribute to social media content planning and scheduling to support broader marketing initiatives.
Develop and execute SEO strategies to increase visibility, local rankings, and traffic across multiple business (Branches) websites.
Create and optimize marketing content for SEO and AI, including landing pages, blog posts, and location-specific updates.
Use AI-driven insights to recommend and implement SEO improvements (both content and technical).
Conduct keyword research, competitive analysis, and content audits to guide strategy.
Track and report performance using tools like Google Analytics, Search Console, and SEMrush.
Manage Local SEO initiatives, including Google Business Profile and Yext updates.
Stay up to date on SEO, AI, and digital marketing trends.

Requirements

3-5 years of experience in SEO and digital content marketing.
Strong writing and editing skills with an ability to adapt to brand voice.
Hands-on experience with WordPress or another CMS.
Basic understanding of HTML, CSS, and schema markup (enough to communicate with developers).
Proficiency in SEO tools (SEMRush, Screaming Frog, Google Analytics, Rank Math, etc.).
Strong analytical skills with the ability to translate data into actionable insights.
Ability to manage multiple projects and deadlines independently.
Excellent communication and collaboration skills.

Nice to Have

Experience supporting social media content.

Qualifications

No specific formal educational qualifications specified in the description.

Benefits & Perks

Medical, dental, and vision coverage
Company Life Insurance
Longevity Stock Program
IBP Foundation Scholarship opportunities
Paid vacation and holidays
Employee Financial Assistance Program
Opportunities for growth and advancement
401(K) (Pre-Tax and Post-Tax) Roth 401(k) with company matching
Supplemental Insurance (Short- and Long-Term disability, hospital indemnity, accident, critical illness, supplemental life insurance)

Working at Installed Building Products

Installed Building Products is dedicated to quality and providing unparalleled service every day. Our team values collaboration, continuous improvement, and growth opportunities, fostering a supportive environment across our nationwide locations.

Apply Now