Content Marketing Manager

About the Role

Key Responsibilities

• Produce a high volume of audience-ready content, including blogs, ebooks, case studies, landing pages, and social posts to inform, engage, and drive measurable interest.
• Run the full content lifecycle by drafting, editing, staging in the CMS, publishing, and tracking performance to refine and improve content.
• Create connected experiences by partnering with designers, product marketers, and campaign managers to support shared goals.
• Grow reach and engagement through consistent publishing, precise scheduling, and light community interaction.
• Equip campaigns with compelling assets for demand generation, product launches, events, and other marketing priorities.
• Leverage AI tools effectively and responsibly to speed up research and drafting, always finishing with a polished, human touch.
• Apply and maintain brand voice and tone guidelines, adjusting tone depending on the channel.
• Manage content workflows and interact with stakeholders to keep assets on track.

Requirements

• 3-5+ years of content marketing experience, ideally in B2B SaaS.
• A strong portfolio of gated and ungated work showing versatility in tone, format, and audience.
• Proven ability to write and edit for marketing personas across multiple formats with consistent voice and attention to detail.
• Comfort measuring content performance and connecting it to business outcomes.
• Strong interviewing skills to draw insights from subject matter experts and customers.
• Experience using a CMS (Contentful, WordPress, Webflow, or similar) or eagerness to learn quickly.
• Familiarity with social scheduling tools (e.g., Sprout, native platform schedulers).
• Basic knowledge of content optimization best practices.
• Hands-on, execution-first mindset focused on creating content rather than managing or setting high-level strategy.
• Comfort using AI tools to research, ideate, and draft, with refinement through a human touch.

Nice to Have

• Interest in collaborative work management tools like Asana.
• Experience partnering with campaigns and product marketing teams for major launches or large corporate events.
• Video editing, video content creation, and understanding video trends.
• Background writing for multiple personas in a B2B SaaS software context.
• Understanding of how content supports demand generation and lifecycle marketing.

Qualifications

• Educational background is not explicitly specified, but 3-5+ years of relevant experience is required.

Benefits & Perks

• Comprehensive compensation package including base salary, equity, and benefits.
• Estimated base salary range between $133,000-146,500, with actual salary based on market and individual qualifications.
• Benefits such as mental health, wellness & fitness benefits, career coaching & support, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options.
• Supportive and equitable benefits packages that may vary based on role, country, and local regulations.