Content Marketing Specialist

About the Role

Key Responsibilities

• Responsible for working with internal team members, stakeholders, and product experts to write compelling content for multiple categories and channels.
• Partner closely with creative and marketing, and other departments as necessary to ensure content is engaging and consistent across mediums.
• Execute all aspects of category content initiatives including briefing, applying research and insights, creation and writing, design and development of marketing and brand campaigns.
• Responsible for Heaters, Lights, and Water Features product categories, supporting other categories as needed.
• Make suggestions for tools, processes, and frameworks to support Content objectives, develop best practices and standards.
• Manage and report on content KPIs to ensure the effectiveness of all content generated; align with overall business and marketing objectives.
• Responsible for curating and syndicating content in all relevant channels in partnership with brand and marketing partners.
• Responsible for campaign-owned, paid, and earned content planning, development, and execution.
• Work with insourced/outsourced partners on planning and execution of product photography and videography stories.
• Proficient in Pentair's content marketing strategy, brand guidelines, and style guide.
• Rigorously proofread and edit to deliver the highest quality deliverables and proactively manage revisions and reviews.
• Collaborate with strategic marketing and design to develop creative concepts, present them to internal teams, and partner with functional partners to bring them to life.
• Initiate and manage digital and video requests as needed across multiple categories.
• Perform other duties as necessary.

Requirements

• BS or BA degree in communications or marketing.
• 3-5+ years of progressive experience as a marketing and communications professional with direct involvement in content development and management.
• B2B and B2C marketing experience.
• Ability to work with outside content agencies and build an effective insource/outsource model.
• Experience in all forms of digital and traditional content, including web, digital advertising and social media.
• Experience working in teams developing integrated marketing communications plans and lead-generation tactics.
• Proven ability to work with multiple functions and teams to achieve results.
• Experienced communicator with superior writing, storytelling, and communication skills.
• Thorough understanding of modern marketing content tools and vehicles.
• Excellent organizational and time management skills.
• Ability to work with a sense of urgency under pressure and manage many tasks simultaneously.
• Travel Required: up to 15%.

Nice to Have

• Experience working in teams developing integrated marketing communications plans and lead-generation tactics.

Qualifications

• Educational background in communications or marketing (BS or BA degree).

Benefits & Perks

• Health benefits
• A generous 401(k)
• Employee stock purchase program
• Disability benefits
• Life insurance
• Critical illness insurance
• Accident insurance
• Parental leave
• Caregiver leave
• Tuition reimbursement
• Paid time off
• Wellness programs