Content Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute a content calendar aligned with marketing campaigns, seasonal trends, and lead generation goals.
• Collaborate with the marketing team, sales team, and customer service team to brainstorm creative concepts for blogs, videos, campaigns, and social media.
• Create engaging posts, carousels, infographics, and videos for Xiaohongshu, WeChat Official Accounts, LinkedIn, and other social channels.
• Adapt content for different platforms to maximize reach, visibility, and audience engagement.
• Actively engage with online communities, respond to comments, and help build EZ Capital's brand presence.
• Use Canva, CapCut, and other creative tools to design graphics, edit short-form videos, and produce content optimized for social media.
• Collaborate with internal teams to create case studies, testimonials, and highlight reels that showcase client success stories.
• Write blogs, whitepapers, financing guides, and case studies to establish EZ Capital as a thought leader in small business financing.
• Develop copy for landing pages, email campaigns, and marketing automation workflows.
• Support marketing operations as needed, providing flexible assistance for backend processes, technology, and data management.
• Track content performance using tools such as Salesforce, Google Looker Studio, and analytics platforms.
• Research and analyze client pain points and financing challenges, segment customer groups, and tailor content strategies.
• Work closely with sales, customer service, and underwriting teams to align on market dynamics, client feedback, and business needs.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or related fields.
• Experience in content creation, social media management, or digital marketing.
• Familiarity with Xiaohongshu, WeChat, and other social media platforms.
• Proficiency in all Microsoft Office applications.
• Strong proficiency in Canva, CapCut, and other graphic design or video editing tools.
• Excellent writing, editing, and storytelling skills for blogs, captions, case studies, and scripts.
• Knowledge of social media platforms and trends (Xiaohongshu, WeChat, LinkedIn, etc.).
• Bilingual in English and Mandarin.
• Self-motivated and results-driven.
• Strong communication skills and ability to work as part of a team.

Nice to Have

• Experience with content strategy development.
• Experience with digital campaign management.
• Knowledge of market research and customer segmentation.
• Experience with marketing analytics and performance monitoring tools.
• Graphic design experience (1-2 years).
• Video editing experience (1-2 years).

Qualifications

• Bachelor's degree in Marketing, Business, Finance, or related fields.
• Experience in content creation, social media management, or digital marketing.
• Familiarity with Xiaohongshu, WeChat, and other social media platforms.
• Proficiency in Microsoft Office, Canva, CapCut, and related tools.
• Bilingual in English and Mandarin.

Benefits & Perks

• Comprehensive benefits package including Health, Dental & Vision Insurance, FSA, and Paid Time Off.
• Growth opportunities through professional development and Mentor Program.
• Flexible working hours and a vibrant, inclusive start-up culture.
• Competitive compensation package, including 401(k) and matching.