Sr. Director, Alternative Content

IMAX

Playa Vista, CA

Full Time

Director

1 day ago

Job Description

About the Role

The Senior Director, Alternative Content will lead the global strategy, development, and execution of IMAX's alternative content initiatives. This senior leader will identify and secure partnerships, oversee programming pipelines, and collaborate cross-functionally to maximize revenue, audience engagement, and brand impact. Reporting to the Chief Content Officer, this role plays a critical part in shaping the future of non-traditional programming across the IMAX network.

Key Responsibilities

Define and drive the global alternative content strategy in alignment with IMAX's corporate growth objectives.
Anticipate industry trends (music, sports, gaming, cultural events) to proactively position IMAX as a leader in alternative programming.
Build a multi-year roadmap for content acquisition, distribution, and audience development.
Source and negotiate deals with major event producers, studios, gaming publishers, music labels, and sports leagues.
Establish and maintain high-level relationships with key partners to develop long-term pipelines.
Evaluate business models (revenue share, licensing, joint ventures) and lead deal structuring.
Oversee the selection, programming, and scheduling of alternative content events globally.
Partner with regional distribution teams to tailor releases for local audiences while maintaining global consistency.
Ensure smooth operational delivery across exhibition partners, including scheduling, technical specs, and marketing alignment.
Partner with Marketing to develop campaigns that expand audience awareness and engagement.
Work with Legal, Finance, and Operations to execute agreements and ensure operational excellence.
Establish KPIs and reporting mechanisms to measure ROI, audience reach, and partner satisfaction.
Present performance updates and strategic recommendations to executive leadership.

Requirements

10+ years of experience in content acquisition, distribution, or business development within entertainment, live events, sports, music, or gaming.
Proven success leading alternative content / event cinema strategies at scale.
Strong negotiation and deal-making track record at the senior leadership level.
Deep network across studios, live events, sports, gaming, or music industries.
Excellent strategic thinking, financial acumen, and communication skills.
Experience managing global partnerships and multicultural teams.