Content Marketing Specialist

About the Role

Key Responsibilities

• Plan, film, and edit short-form video content (e.g., Reels, Stories) for use across multiple social media platforms.
• Attend and document events, programs, and campaigns through video and photography for digital use.
• Develop and manage content calendars in collaboration with the Content Marketing Manager.
• Stay on top of emerging trends to create timely, relevant content that resonates with audiences.
• Engage in formalized social listening through various platforms and methods to stay on top of current topics, influencers, sentiments, and issues connected to our work.
• Create and manage engaging email campaigns using Mailchimp.
• Ensure consistency with brand voice, visuals, and messaging.
• Collaborate with internal departments to gather content and align on campaign goals.
• Identify compelling storytelling opportunities within the organization and turn them into content.
• Track performance metrics and provide insights to help optimize future content.

Requirements

• Bachelor's or master's degree in a related field is preferred.
• Minimum of 1-3 years of experience in content creation, digital marketing, or social media strategy.
• Proficiency in video editing tools such as VEED, CapCut, Final Cut Pro, iMovie, or similar platforms.
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook).
• Proficiency in database marketing and social media platforms.
• Proven experience filming and editing short-form video content for multiple platforms including Instagram, TikTok, Facebook, and LinkedIn.
• Experience working with design and email marketing tools such as Canva and Mailchimp.
• Strong organizational and communication skills.
• Collaborative and responsive team player.
• Analytical skills to synthesize complex issues and connect them to social trends.
• Passion for Spence-Chapin's mission and sensitivity to topics of adoption, family-building, and diverse family structures.
• Ability to work both collaboratively and independently.
• Ability to multitask, prioritize, and meet goals and deadlines.
• Excellent oral and written communication skills.

Nice to Have

• Experience with social listening platforms and methods.
• Experience with design tools and email marketing platforms beyond Mailchimp.
• Experience working in a nonprofit environment.

Qualifications

• Bachelor's or master's degree in a related field.

Benefits & Perks

• Full health benefits.
• Generous PTO and holiday schedule.
• HRA & FSA plans.
• Life insurance.
• Retirement plan with employer contribution.
• Paid maternity/paternity/adoption leave.
• Commuter benefits.