Content Marketing Specialist

Relias

Morrisville, NC

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Content Marketing Specialist at Relias produces timely, valuable content for healthcare clinicians, customers, and prospects aiming to boost organic traffic, engagement, conversion, and share of voice. They author, edit, and manage various content formats, working with colleagues, experts, freelance writers, and contributors to ensure accuracy, professionalism, and trustworthiness across the company's brands. The role supports healthcare organizations in improving clinical and financial outcomes through engaging and personalized learning content, aligned with the company's mission to make a difference in the healthcare industry.

Key Responsibilities

Authors and oversees the creation of content in all formats to grow organic traffic and engagement, retain customers, and attract prospects.
Works jointly with marketing team members to ensure alignment on campaign objectives, content distribution strategies, SEO keywords, and effective GenAI tools.
Executes on content strategies guided by Content Marketing Managers around thought leadership, SEO, engagement, and products aligned with corporate goals.
Collaborates across departments, with vendors and contractors, internal and external subject matter experts, freelance writers, and other content contributors to create and brainstorm content topics.
Ensures all content assets are accurate, professional, and foster trust and credibility across brands.

Requirements

Independently generates content ideas relevant to the target audience and aligned with the chosen channel.
Effectively integrates target keywords into various types of content, ensuring relevance and readability while adhering to SEO best practices.
Translates marketing strategies into actionable plans with clear milestones, coordinating with team members for successful execution.
Able to select appropriate vendors by conducting evaluations using defined metrics and understands basics of contract management and compliance.
Demonstrates problem-solving skills and a willingness to learn from mistakes to adapt behavior effectively.
Efficiently plans, prioritizes, and manages time for tasks, activities, and responsibilities, including planning for obstacles or delays.
Has 2+ years of experience in content marketing or related fields.
Holds a Bachelor's Degree in Marketing, Communications, English, or a related area.

Nice to Have

Experience working in software, healthcare, education, or technology.
Experience with content management systems (WordPress, Craft, etc.), Google Analytics, Jira Workforce Management, and Salesforce.
Content Marketing and SEO certification.

Qualifications

2+ years of experience in content marketing or related field.
Bachelor's Degree in Marketing, Communications, English, or related area.

Benefits & Perks

Parental leave, 401(k), remote work.
Health and wellness benefits package, including an outstanding 401k match and paid healthcare premiums.
Flexible PTO and hybrid work environment with onsite and remote options.
Active Employee Resource Groups.
Comprehensive onboarding program.
Growth and career advancement opportunities, including promotion and transfer rates of over 20% annually.
Development programs, conference attendance, and participation in organizations like NC Tech.
Onsite coffee shop providing free coffee and pastries.

Working at Relias

Relias values collaboration, professional development, and a flexible work environment. The company fosters a passionate and impactful culture focused on improving healthcare outcomes, supporting diversity through Employee Resource Groups, and encouraging growth through various development programs and opportunities.

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