Content Specialist

About the Role

Key Responsibilities

• Design, write, and execute email marketing campaigns including automated series, promotional campaigns, product launches, seasonal content, and customer retention sequences across all brands
• Develop and produce engaging content for Instagram, TikTok, YouTube, Facebook, and other social platforms, including photography direction, video concepts, captions, and Stories content
• Set up new product listings or adjust existing ones to align with campaign strategy for seasonal promotions, product launches and LTOs
• Use AI tools to efficiently create, optimize, and scale content across email and social channels while maintaining brand voice and quality standards
• Plan and execute integrated email and social media campaigns for seasonal promotions, product launches, LTOs, and new store openings
• Build and nurture online communities through social media interaction, user-generated content campaigns, and email subscriber engagement
• Craft compelling narratives that showcase coffee culture, behind-the-scenes content, customer stories, and brand values across email and social touchpoints
• Develop and maintain editorial calendars for email marketing and social media, ensuring consistent posting schedules and campaign coordination
• Track email open rates, click-through rates, social engagement metrics, and conversion rates to optimize content performance and inform future strategies
• Use high-end camera and filming equipment to create content for email, ecommerce, and social media or collaborate with photographers and designers to produce visually compelling content

Requirements

• 3+ years of content marketing experience with a focus on email marketing and social media (coffee, hospitality, retail, or lifestyle brand experience preferred)
• Proficient at using AI tools for content creation (e.g., ChatGPT, Jasper, Midjourney, Writer, etc.)
• Expert knowledge of email marketing platforms (Klaviyo preferred) and social media management tools
• Strong copywriting skills with the ability to adapt voice and tone for different brands and audiences
• Experience with email automation, segmentation, and A/B testing
• Social media expertise across Instagram, TikTok, Facebook, and emerging platforms
• Basic graphic design and photo editing skills
• Ability to use or learn to use high-end camera equipment for capturing in-house photography
• Data-driven mindset with experience analyzing email and social media performance metrics
• Understanding of customer journey mapping and content optimization for different funnel stages
• A passion for coffee culture, visual storytelling, and creating engaging digital experiences

Nice to Have

• Experience with coffee, hospitality, retail, or lifestyle brands

Qualifications

• Experience with high-end camera and filming equipment (or willingness to learn)

Benefits & Perks

• Health, dental, and vision insurance
• Complimentary coffee and employee discounts
• Opportunity to shape the digital voice of a rapidly growing specialty coffee brand
• Creative freedom to experiment with new content formats and AI tools
• Ground-floor opportunity to build content strategies for new brands and services
• Career growth potential as the team and business expand