Content Strategist

About the Role

Key Responsibilities

• Develops and maintains daily and weekly local news coverage plans.
• Coaches the staff to provide quality content, including articles, photos, and videos.
• Represents the newspaper to the community.
• Works closely with the regional news operations team to share content.
• Works with digital and print planners to coordinate presentation.
• Plans training for news staff.
• Promotes personal brand, the brands of colleagues, and the institutional brand.
• Completes administrative duties within the news department.
• Provides great customer service.
• Charting the course for The Tennessean's award-winning news coverage.
• Scheduling and directing news staff to create storytelling that accurately informs, entertains, and engages specific audiences on multiple platforms.
• Evaluating what's working and what's not with the News Director, other group editors, and audience analysts.
• Developing ongoing plans with staff to better satisfy audience needs.

Requirements

• Bachelor's degree in journalism, communications or equivalent in experience and education.
• Five years' experience developing a personal brand through reporting or editing across online or print, plus social media platforms.
• Experience with advanced storytelling techniques on multiple platforms.
• Knowledge of social media and customer feedback tools, including how to respond and engage customers on digital platforms.
• Working knowledge of audience analytic tools such as Insights, Twitter Analytics, and Google Analytics.
• Ability to interpret and apply audience data.
• Exceptional journalism, planning, and organizational skills.
• Ability to multi-task and excel under deadline pressure in a rapidly changing environment.
• Self-motivated and self-directed.
• Ability to work with diverse personalities, embrace peer-to-peer feedback, and work collaboratively within a cross-functional environment.
• Strong writing, spelling, and grammar skills, plus knowledge of AP Style.
• Knowledge of media law and principles of ethical conduct.
• Proficiency in the MS Office suite and CMS publishing skills.

Nice to Have

• Experience with community outreach and engagement.
• Experience in a fast-paced, award-winning news organization.

Qualifications

• Bachelor's degree in journalism, communications or equivalent in experience and education.