Content Strategy Manager, SEO/AEO/GEO

About the Role

Key Responsibilities

• Lead content research, ideation, and strategy development for AEO/GEO—driving discoverability on traditional search engines, generative/AI platforms, and social/video platforms (e.g., YouTube).
• Perform in-depth query, platform, and competitor analysis to uncover demand, intent, and emerging opportunities across web and external platforms.
• Translate research and insights into actionable briefs and content recommendations across landing pages, video, social, and experimental formats.
• Define and refine best practices for content optimization tailored to answer engines (including Google SGE, Bing Copilot, ChatGPT, etc.) and platform-specific algorithms (YouTube, TikTok).
• Partner with teams to co-create innovative, scalable content solutions optimized for AEO/GEO.
• Collaborate with analytics and data science teams to develop KPIs, measure content performance, and inform content iteration and testing.
• Stay on top of AEO/GEO, GenAI, social search, and emerging discovery technology trends—translating insights into competitive advantage.
• Produce research findings, strategy decks, and reports for leadership and cross-functional partners.
• Mentor and influence peers within the content strategy team, sharing expertise in answer engine and generative optimization.

Requirements

• 6+ years of proven experience in content strategy, SEO, or a related digital field, with hands-on work in research and strategy.
• Strong expertise in both traditional SEO and next-gen AEO/GEO.
• Demonstrated results in driving content performance across web, social, and AI-powered environments (YouTube, TikTok, SGE, etc.).
• Proficient in keyword research, audience and platform insights, and strategic content planning.
• Deep understanding of search intent, user journeys, and content structuring for multi-platform environments.
• Exceptional communication skills—able to distill data and insights into compelling, actionable strategies.
• Experience working cross-functionally with SEO, engineering, analytics, and creative teams.
• Organized and adaptable, comfortable managing multiple projects in a fast-paced environment.
• Passion for travel, content, technology, and digital discovery trends.

Nice to Have

• Experience with generative AI, LLM content projects, or social/video optimization.
• Knowledge of global content, localization, and accessibility best practices.

Qualifications

• Educational background not explicitly specified; emphasis on experience in digital content strategy and SEO.

Benefits & Perks

• Full benefits package including medical, dental, and vision insurance.
• Paid time off and parental leave.
• Employee assistance program.
• Travel discounts and wellness & travel reimbursement.
• International Airlines Travel Agent (IATAN) membership.
• Flexible work model and career development resources.