Coordinator, Social Media

About the Role

Key Responsibilities

• Develop and execute the college's overall social media strategy to increase visibility and website traffic.
• Manage the college's presence on social networking sites including Facebook, X, LinkedIn, Instagram, YouTube, and other emerging platforms.
• Coordinate with stakeholders across the college and provide training for effective and appropriate social media use.
• Serve as an online CCBC spokesperson, providing timely responses to messages, comments, mentions, and relevant keywords, and directing inquiries to appropriate resources or departments.
• Conduct analysis and provide recommendations on adopting new social media platforms for the college.
• Develop social media campaigns to promote the college's marketing and promotional needs.
• Attend on-campus events to gather content for social media.
• Collaborate with student social media ambassadors and interns assisting in content creation and engagement.
• Identify and monitor benchmarks for measuring social media impact and analyze campaign effectiveness.

Requirements

• A bachelor's degree in Communications, English, Public Relations, Media Studies, Marketing, or a related field.
• A minimum of one (1) year of experience in public relations or social media.
• A minimum of one (1) year of experience creating content and managing social media platforms including X, Facebook, Instagram, TikTok, YouTube, and blogs.

Nice to Have

• Familiarity with social media livestreaming capabilities and best practices.

Qualifications

• Bachelor's degree in a relevant field.
• At least one year of experience in public relations or social media.
• Experience creating content and managing social media platforms.

Benefits & Perks

• Health and Medical benefits including Cigna and Kaiser plans.
• Dental and Vision benefits.
• Flexible Spending Accounts for health and dependent care.
• Life Insurance, Accidental Death & Dismemberment, and Long-Term Disability coverage.
• Retirement plans including Maryland State Teacher's Pension System, 403(b), and 457(b) plans.
• Legal resources, credit union membership, and direct deposit.
• Work and family benefits such as Employee Assistance Program, paid leave benefits, tuition assistance, and scholarships.
• Access to campus facilities including parking, weight lifting, swimming pool, and library.