Copy Manager

About the Role

Key Responsibilities

• Develop and maintain a cohesive brand voice that reflects Raymour & Flanigan's identity and connects with customers.
• Write clear, compelling copy for a range of channels including promotional campaigns, website content, product descriptions, emails, SEO content, and internal communications.
• Ensure all messaging reflects the company's tone and positioning, supporting business goals and marketing strategy.
• Partner with creative, merchandising, marketing, and store teams to ensure messaging aligns with business priorities and customer needs.
• Stay connected to the field and leverage associate and customer insights to shape messaging that resonates across all channels.
• Manage external resources including freelance writers and agency partners, as needed.
• Lead, mentor, and develop a team of copywriters, providing regular feedback, coaching, and support.
• Maintain high standards for quality, accuracy, and consistency through strong editing and proofreading practices.
• Track and manage project timelines and budgets.
• Contribute to annual planning as needed.
• Embrace AI tools to increase productivity and creative development while maintaining human oversight and brand integrity.
• Stay current on industry trends, customer behavior, and new marketing technologies to help evolve content strategy.
• Support a test-and-learn approach to creative development and continuously seek process improvements.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field (advanced degree a plus).
• 7+ years of copywriting and content creation experience, ideally in retail or a related industry.
• Demonstrated success in managing and mentoring a team of writers.
• A strong portfolio showcasing versatility in tone, format, and channel.
• Excellent writing, editing, and verbal communication skills.
• Comfortable working in a fast-paced environment with multiple priorities and deadlines.
• Strong project management, organizational, and collaboration skills.
• Experience with using AI tools in content development.

Nice to Have

• Advanced degree in related field.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 7+ years of copywriting and content creation experience.

Benefits & Perks

• Excellent Health, Dental & Vision Coverage
• 401(k) with a Company Match
• Paid Vacation and Holidays
• Health Savings Account
• Flexible Spending Account
• Training and Development
• Tuition Reimbursement Program
• Generous Merchandise Discount
• Short & Long Term Disability
• Group Life Insurance
• Specified Disease Insurance