Copywriting Manager (Advertising Agency)

About the Role

Key Responsibilities

• Leads and directs the Copy team to ensure accurate and timely completion of daily deliverables, and identifies and solves process holes.
• Ensures the Copy department's deliverables stay within budget and meet or surpass agency and client quality standards.
• Ensures the Copy department and key stakeholders understand clients' brand voice and advertising needs to execute and evolve successful marketing campaigns.
• Writes clear and concise advertising copy across multiple platforms and channels.
• Stays current on new advertising initiatives and designs in-depth training to successfully launch new Copy products and services.
• Develops documentation and tools to evolve, elevate, and scale the Copy team's operations.
• Oversees accuracy and maintenance of all Copy training documents and publishes updates to the designated portal.
• Contributes to overall Creative team vision, roadmaps, ideation, and creative strategy.
• Collaborates with key stakeholders, designers, videographers, and other creatives to execute new advertising campaigns from start to finish.
• Provides upper management with monthly updates on the status of the Copy team, including employee needs, training initiatives, KPI progress, and promotion considerations.
• Monitors and manages PTO use among team members to ensure proper coverage.
• Ensures timely submission of invoices and expenses.

Requirements

• Associates degree in related field (marketing, film, journalism, communications, business administration, etc) or equivalent work experience.
• 8+ years as a copywriter, copy and/or editorial lead at an advertising agency creating marketing programs/materials.
• 3+ years of experience working in automotive advertising.
• 5+ years of experience leading a copy team.
• Excellent leadership, team building, communication, organizational, and attention to detail skills.
• Strong interpersonal soft skills including setting expectations, conflict resolution, and active listening.
• Proficiency with Mac OS, Microsoft Word, Excel, and PowerPoint.
• Ability to determine and execute multichannel copy strategies.
• Experience managing and writing to a brand voice.
• Knowledge of best-in-class copy practices.

Nice to Have

• Bachelor's or Master's degree in related fields.

Qualifications

• Associate's degree in related field or equivalent work experience.
• 8+ years of copywriting experience at an advertising agency.
• 3+ years of automotive advertising experience.
• 5+ years of team leadership experience.

Benefits & Perks

• Comprehensive benefits package including medical, dental, vision, and 401K effective day 1.
• Generous PTO to enjoy time with family and friends.
• Flexible work environment with remote work options through the Work from Here program.