CORP MARKETING/DIGITAL COMMUNICATION SPECIALIST I

Kroger

Cincinnati, OH

Full Time

Mid Level

2 days ago

Job Description

About the Role

Responsible for performing activities associated with planning and execution of email and mobile messaging. Partner with Campaign Management to activate digital communications with a heavy emphasis on personalized and dynamic content and refined customer segments. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety. The role supports digital communication strategies within a large, customer-focused retail organization that values innovation, diversity, and employee growth.

Key Responsibilities

Perform day-to-day email marketing activities including drafting creative briefs, testing, QA, and performance analysis.
Work with Digital Communications Manager to schedule all emails.
Collaborate with Campaign Managers on creative briefs using industry best practices and learnings from email performance.
Utilize workflow management systems to approve and deliver assets to Digital Communications Developers for coding.
Interface with targeting teams to ensure proper lists and validate audience size.
Serve as an ongoing resource for Campaign Managers and Creative Services to ensure optimal output and efficient processes.
Use data and insights to evaluate the effectiveness of digital communications.
Share digital communications best practices and processes with various stakeholders.

Requirements

Any experience using Adobe Analytics.
2+ years hands-on experience in outbound e-mail marketing.
Thorough knowledge of CAN SPAM Act.
Highly organized with exceptional attention to detail.
Strong workflow management experience and ability to balance multiple projects with tight timelines.

Nice to Have

Bachelor's Degree in Marketing, Business or related area.
Any Digital communications experience with multi-channel retailer.
Any experience using marketing cloud solution (e.g., SalesForce).
Any experience working on complex email campaigns.
Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals.

Qualifications

Experience with Adobe Analytics.
Experience in outbound email marketing for at least 2 years.

Benefits & Perks

Comprehensive healthcare coverage including medical, dental, vision, and prescription coverage.
Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay.
Free counseling through Employee Assistance Program and free financial coaching with Goldman Sachs Ayco.
Associate discounts on purchases including food, travel, and technology.
Up to $21,000 in tuition reimbursement through Continuing Education program.
Industry-leading training programs and diverse career pathways.

Working at Kroger

The company values respect, honesty, integrity, diversity, inclusion, and safety. It emphasizes innovation, creating positive experiences for customers and employees, and fostering a caring, purpose-driven environment where employees can grow and succeed.

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