Email Marketing Specialist

American Bath Group

Irving, TX

Full Time

Mid Level

4 days ago

Job Description

About the Role

American Bath Group is a leading manufacturer of high-quality bathing products, dedicated to innovation, craftsmanship, and customer satisfaction. With a strong portfolio of trusted brands, we provide a wide range of tubs, showers, and bathing solutions designed for both residential and commercial applications. Our commitment to excellence, safety, and sustainability drives us to create products that enhance everyday life. At American Bath Group, we value teamwork, integrity, and continuous improvement, making us a great place to build a rewarding career in the manufacturing industry. We are currently looking to add an Email/CRM Marketing Specialist to our team in Irving, TX. This role is responsible for developing, executing, and optimizing the company's email marketing and customer relationship management strategies.

Key Responsibilities

Develop and implement a comprehensive email marketing strategy to support wholesale channel objectives, focusing on lead nurturing, customer retention, and sales enablement.
Analyze competitor campaigns, industry benchmarks, and audience data to identify opportunities and present actionable recommendations to the marketing team.
Identify and cultivate partnerships (e.g., co-marketing opportunities, integration platforms) to expand campaign reach and effectiveness.
Optimize email lists by managing disengaged subscribers, re-engaging target segments, and applying dynamic segmentation for personalized experiences.
Design and execute advanced automation workflows in HubSpot or similar platforms, including drip campaigns, behavioral triggers, and lifecycle-based sequences.
Oversee the development of engaging, on-brand email content in collaboration with agencies and internal creative resources.
Use analytics tools to monitor campaign performance (open rates, click-through rates, conversions), identify gaps, and recommend optimization tactics.
Research and propose the adoption of emerging technologies such as AI-driven personalization, interactive email elements, or AMP for Email.
Collaborate cross-functionally with sales, channel teams, and other marketing staff to align CRM and email initiatives with competitive insights and field-driven opportunities.
Prepare and deliver regular performance reports and strategic insights to the Digital Marketing Manager, highlighting successes, challenges, and areas of improvement.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
Minimum of two (2) years of experience in email marketing, preferably in a B2B or wholesale environment.
Strong knowledge of email marketing platforms (HubSpot preferred) and campaign management best practices.
Proficiency with marketing analytics tools (e.g., Google Analytics, Litmus).
Demonstrated expertise in email automation, segmentation, and personalization.
Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively.
Highly motivated, proactive, and committed to staying current with email marketing trends and technologies.
Strong collaboration skills to work effectively with internal teams and external partners.
Proficiency with Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
Familiarity with SEO/SEM strategies is a plus.

Nice to Have

Familiarity with SEO/SEM strategies.

Qualifications

Bachelor's degree in Marketing, Business, or a related field.
Minimum of two (2) years of experience in email marketing.

Working at American Bath Group

At American Bath Group, we value teamwork, integrity, and continuous improvement, making us a great place to build a rewarding career in the manufacturing industry.

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