Digital Marketing Strategist

About the Role

Key Responsibilities

• Owner of the strategy, optimizations, execution, creative, and technical processes of trigger email campaigns while driving campaign delivery.
• Utilize learnings in daily decision making for campaigns and obtain a high-level understanding across different trigger campaigns.
• Analyze daily historical and comparative data through Adobe Analytics, Tableau, Bluecore, and other reports to identify growth opportunities and areas for improvement.
• Report key data points to ensure achievement of major KPIs and continuous enhancement of email team metrics.
• Execute tactical testing, including A/B and multivariate testing, in collaboration with the Test & Learn team to grow and optimize the trigger email program.
• Collaborate with external and internal partners to review campaigns regularly, ensuring optimal performance.
• Implement impactful optimizations through testing, timing, and audience adjustments when campaigns do not meet KPIs.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; or equivalent experience.
• 2-4 years of professional experience in digital or email marketing, or e-commerce.
• Experience with analyzing data using tools like Adobe Analytics, Tableau, Bluecore, or similar.
• Ability to collaborate with teams and external partners to review and optimize campaigns.
• Strong analytical skills and technical acumen.
• Creative thinker with a focus on innovation and continuous improvement.

Nice to Have

• Experience with trigger email campaigns and marketing automation tools.
• Knowledge of retail, media, social, live streaming, or related industries.
• Experience working in a fast-paced, collaborative environment.

Qualifications

• Educational background in Marketing, Communications, or related field, or equivalent experience.

Benefits & Perks

• Comprehensive Total Rewards package including competitive compensation.
• Health care benefits starting on day 1.
• 401(k) retirement plan.
• Paid time off and tuition reimbursement.
• Employee assistance program, parental leave, paid volunteer hours, and company discounts.
• Friendly teams, ambitious projects, and fast-moving careers.