Email Marketing Specialist

About the Role

Key Responsibilities

• Support digital communications through email marketing campaigns.
• Functional use of email communication platforms.
• Perform list segmentation, email testing, and deployment.
• Conduct quality control on email campaigns.
• Gather and monitor metrics related to email performance.

Requirements

• Bachelor's degree in related field (Digital Media, Communication, Marketing, Advertising, etc.) strongly preferred.
• At least 1-2 years relevant experience required: executing email communications.
• Demonstrated discipline in one or more: HubSpot, Adobe Campaign, IBM Campaign, Watson Campaign Automation, Silverpop, Acoustic or Salesforce/ExactTarget.
• Demonstrated experience in project management.
• Basic knowledge and experience with HTML.

Nice to Have

• Ability to multitask and maintain high performance in a fast-paced environment.
• Ability to follow critical business processes to ensure quality and timely execution of initiatives.
• Ability to remain flexible and adaptable to meet the demands of internal clients and demonstrate enthusiasm and passion for their business.
• A talent for creative thinking and problem solving.
• Experience and knowledge with a variety of direct communication channels such as email, SMS/text and online self-service interactions.

Qualifications

• Relevant education, certifications, or experience as specified in requirements.

Benefits & Perks

• Comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees.
• Paid time off for salaried personnel.
• Paid sick leave for hourly employees on a Service Contract Act project.