Senior Email and SMS Specialist, UMR

About the Role

Key Responsibilities

• Support the development of email and SMS campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and best practices in Salesforce Marketing Cloud and SMS software tools
• Oversee ad-hoc requests for email campaigns from start to finish, managing timelines, review processes, data stratification/segmentation, and sending the final product to UMR constituents
• Utilize excellent organizational skills to manage multiple projects under quick deadlines while being able to respond quickly and accurately to change
• Assist in engaging key business and IT stakeholders across product teams, in conjunction with the email or SMS product owners, to facilitate ideation/refinement meetings for new email and/or SMS development to meet business requirements while prioritizing key initiatives
• Follow necessary processes, procedures, and branding guidelines to ensure marketing efforts are consistent and compliant (CAN-SPAM, TCPA)
• Anticipate UMR customers' needs and proactively develop solutions to meet them
• Assist in maintaining a roadmap of future email and SMS initiatives that support UMR's products, services, and member base
• Develop and maintain positive relationships with cross-functional team members, establishing trust and credibility in a matrix organization utilizing Agile methodology
• Analyze and report on the results of marketing campaigns using relevant email & SMS metrics for ad-hoc communications and larger campaigns

Requirements

• 2+ years of digital marketing experience with exposure to email & SMS
• 2+ years of experience working within email & SMS platforms/marketing automation tools (e.g., Salesforce Marketing Cloud, Constant Contact, TailoredMail, Sherpa)
• 1+ years of experience tracking projects in a project management tool (e.g., Workfront, Smartsheet, Trello)
• Experience segmenting data for email & SMS marketing campaigns
• Working knowledge of HTML and response design for email creation and editing
• In-depth knowledge of email and SMS compliance (CAN-SPAM, TCPA) and best practices
• Demonstrated ability to learn quickly and adapt to new processes easily

Nice to Have

• Experience working in Salesforce Marketing Cloud
• Experience working within an Agile framework
• Experience working in a matrix organization
• Experience in the healthcare and/or health insurance industry

Qualifications

• Educational background is not explicitly specified, but experience in digital marketing and relevant tools is required

Benefits & Perks

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution
• Salary range from $71,200 to $127,200 annually
• Remote work flexibility