Creative Product Marketing Senior

About the Role

Key Responsibilities

• Supports the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
• Knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
• Provides insights into management on the creative marketing budget and may partner with external agencies ensuring that business objectives are achieved efficiently.
• Provides input into innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
• Supports the future strategy and growth plans for all products in the purview.
• Participates in the agile marketing process.
• Supports the process and timeline for delivering integrated marketing plans from business review through activation and optimization.
• Understands product related regulations, and risk and compliance requirements.
• Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
• 6 years of relevant work experience including hands-on experience in developing and managing creatives.
• Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Business acumen in the areas of business operations, industry practices and emerging trends.
• Understands a test-and-learn agenda, with the ability to analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Experience in Product Marketing, including understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written).
• Strong analytical skills with the ability to analyze and evaluate information.

Nice to Have

• Experience developing creative executions that are pointed at solving a business challenge.
• Experience developing creative roadmaps that drive continuous improvement through rigorous test and learn agendas.
• Skilled at using performance data and full-funnel KPIs to measure success, inform creative decisions and future marketing strategy.
• Experience working across paid and owned media channels.
• Experience in both small and large scale video, radio & photography production.
• Experience working in an Agile environment.
• Experience in the Financial Services or Insurance Industry.
• Enjoys collaborating cross-functionally to enhance business outcomes.

Qualifications

• Educational background includes a Bachelor of Arts or Bachelor of Business Administration, or equivalent experience.

Benefits & Perks

• Comprehensive medical, dental and vision plans.
• 401(k), pension, and life insurance.
• Parental benefits and adoption assistance.
• Paid time off with holidays plus 16 paid volunteer hours.
• Various wellness programs.
• Career path planning and continuing education support.