Senior Technical Product Marketing Manager

IBM

Austin, TX

Full Time

Senior

2 days ago

Job Description

About the Role

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Key Responsibilities

Develop and refine the technical messaging for HashiCorp's security integrations with IBM and Red Hat, focusing on security, compliance, and operational efficiency.
Translate complex technical concepts into value propositions for both technical and executive audiences.
Evaluate feature parity and integration depth across competitive solutions to craft differentiated positioning.
Create high-quality technical content such as solution briefs, white papers, presentations, demo scripts, best practice guides, blog posts, and videos.
Build and maintain demo environments and integration walkthroughs that showcase the capabilities of joint IBM-HashiCorp offerings.
Own the execution of technical product launches and release enablement in partnership with the broader marketing and product organizations.
Work closely with Product Management, Engineering, Developer Advocacy, and Technical Field teams to align on integration capabilities, roadmap, and messaging.
Provide technical feedback from field and customer interactions to inform product and content strategy.
Develop technical training sessions, sales playbooks, and internal enablement content to empower field teams and partners.
Deliver live and recorded enablement sessions on integration use cases and deployment patterns.
Represent HashiCorp in customer-facing demos, technical webinars, videos, and events.
Support pre-sales engagements and respond to technical product questions.
Monitor industry trends and competitive solutions relevant to security, automation, and hybrid cloud.
Conduct integration-specific competitive analysis and maintain differentiated messaging.

Requirements

5+ years of experience in technical product marketing, solutions engineering, or developer advocacy for cloud infrastructure, security platforms, or DevSecOps tools.
Strong technical understanding of cloud security, infrastructure management, and enterprise IT environments.
Demonstrated ability to create technical content (white papers, solution briefs, tutorials, demos, etc.) with accuracy, polish, and clarity.
Proficiency with tools like Google Slides, Keynote, Camtasia, Loom, and Zoom for demo creation and content delivery.
Strong project execution skills — able to take content from idea to launch independently.

Nice to Have

Experience with HashiCorp security products (Vault, Boundary, Consul, Vault Radar).
Experience with IBM or Red Hat ecosystems in an integration or technical marketing capacity.
Familiarity with compliance frameworks (e.g., FedRAMP, HIPAA, ISO 27001) and enterprise security workflows.

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