Product Marketing Manager, Coinbase Prime

Coinbase

Charlotte, NC

Full Time

Mid Level

140k-140k

3 days ago

Job Description

About the Role

The Product Marketing Manager for Coinbase Prime supports the growth of Coinbase's Institutional business by developing and executing go-to-market strategies for prime brokerage products and initiatives. The role involves working closely with product and sales teams to expand Coinbase's brand and reach within the institutional crypto and financial services markets. Coinbase is a mission-driven company aiming to increase economic freedom worldwide, fostering a high-performance, intense work culture that values collaboration, feedback, and innovation. In-person participation is required throughout the year, with team and company-wide offsites held multiple times annually.

Key Responsibilities

Responsible for the development and execution of a large segment of Coinbase's marketing strategy for Coinbase Institutional.
Be the voice of the customer and trusted advisor as to how current and future clients' needs inform product messaging, brand differentiation, marketing content, and collateral.
Develop and lead successful product launches and ongoing marketing campaigns.
Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites.
Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates.
Measure and report against the performance of product marketing initiatives.
Think big about the future of crypto and how to bring institutions into the cryptoeconomy more quickly.

Requirements

Minimum of 4 years experience in the institutional financial services or institutional crypto product marketing space.
Powerful storyteller: written, verbal, and visual.
Demonstrated track record of creating customer segment-oriented campaigns to steer new customer acquisition, deepen engagement & retention.
Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided actions.
Outstanding project management skills.
Self-starter with the ability to roll-up sleeves and get things done.
Demonstrated ability to collaborate effectively across multiple teams.

Nice to Have

Crypto experience and knowledge of the institutional crypto market.
Experience working on institutional financial products.
MBA from a premier school.

Qualifications

Experience in institutional financial services or crypto product marketing.

Benefits & Perks

Target bonus and target equity.
Benefits including medical, dental, vision, and 401(k).
Competitive salary range: $140,080—$164,800 USD.

Working at Coinbase

Coinbase's work culture is intense and demanding, emphasizing collaboration, feedback, and excellence. The company values building the future of finance with high-caliber colleagues and expects in-person participation throughout the year to foster connection and alignment.

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