VP, Product Marketing

About the Role

Key Responsibilities

• Serve as the strategic liaison to the Executive Management team for go-to-market initiatives, including branding, competitive intelligence, and positioning.
• Ensure alignment and consistency in global messaging across all content and enablement activities, leveraging clear, compelling product narratives.
• Lead messaging strategy for key events, including BeyondTheBlack (NA/EMEA/APAC), Best Practices Summits, and Tier 1 & 2 Prospecting Events.
• Drive customer engagement through interviews, speaking sessions, and external brand representation.
• Develop deep expertise in BlackLine's products, markets, competitors, and customer needs.
• Partner with Enablement teams to deliver effective sales tools, competitive intelligence, and sales playbooks.
• Conduct market research and competitive analysis to shape positioning and identify new customer acquisition opportunities.
• Oversee the creation of product marketing assets (e.g., collateral, brochures, white papers) targeting key customer segments and highlighting product value.
• Collaborate with Product Management to ensure strong marketing positioning of new product features and updates.
• Drive commercialization of new products in the BlackLine portfolio.
• Support marketing programs across demand generation, partner, and channel marketing by communicating the value proposition of all products and solutions.
• Represent BlackLine at industry events, webinars, trade shows, and advisory councils, positioning the company as a thought leader.
• Lead, mentor, and manage the product marketing team, setting goals, fostering growth, and ensuring effective resource allocation.
• Establish and manage departmental budgets to ensure efficient use of resources.

Requirements

• 12+ years of experience in product marketing, with at least 5+ years in leadership roles managing high-performing teams.
• Proven expertise in global product marketing, go-to-market execution, and competitive analysis.
• Experience collaborating with sales, product management, and executive leadership.
• Successful track record in leading product messaging, content development, and market research.
• Strong ability to influence senior stakeholders and drive product adoption and growth.
• Excellent communication, leadership, and strategic planning skills.

Nice to Have

• Experience in the software or technology industry.
• Demonstrated success in leading product positioning and market research initiatives.
• Ability to influence and collaborate across multiple departments and senior stakeholders.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Competitive salary range of USD $289,000 to USD $362,000 annually.
• Short-term and long-term incentive programs.
• Comprehensive benefit and wellness plans.
• Flexible work environment with hybrid work model (virtual and in-office).
• Opportunities for professional development and inclusive affinity groups.