Creative Services Director

Nexstar Media Group

Grand Rapids, MI

Full Time

Director

6 days ago

Job Description

About the Role

The Creative Services Director at WOOD TV8 is responsible for developing and leading the overall marketing strategy and vision of a dynamic four-station media group, driving brand innovation and creative marketing strategies across linear, digital, and OTT platforms. The CSD is a collaborative leader who can work across all departments to engage and grow audiences. This position requires a visionary thinker with exceptional problem-solving abilities and analytical skills who is able to manage multiple projects while leading a first-in-class creative team in a fast-paced environment.

Key Responsibilities

Provides leadership for the promotions team, art staff, lifestyle team, and commercial production staff.
Oversees decisions related to hiring, performance evaluation, promotions and terminations.
Develops and executes big picture marketing strategies to enhance station(s) competitiveness.
Manages recruitment and development of talented team members.
Prepares budgets and approves budget expenditures.
Plans and directs staffing, training, and performance evaluations.
Creates and reviews operational records and reports to assess the effectiveness of promotions and campaigns.
Oversees media planning, direct media buying, tracking and reporting.
Manages multi-network co-op planning, execution and reporting.
Provides oversight of lifestyle shows: eightWest & Maranda Where You Live.
Manages & executes media partnerships.
Partners with the Programming and Sales teams to develop revenue-generating campaigns that can be sponsored across all station platforms.
Responsible for managing station community/promotional events to enhance the station brand.
Plans, executes and tracks revenue-generating marketing contests across on-air, online and on-site platforms.
Oversees network and corporate marketing initiatives at the local level to ensure timely and accurate execution in the DMA.
Performs other duties as assigned.

Requirements

Bachelor's degree in Marketing, Advertising, Mass Communications, Broadcasting Journalism, or a related field - or an equivalent combination of education and related work experience.
Fluency in English.
Excellent oral and written communication skills.
Minimum of five years' experience in media promotions.
Valid driver's license with an acceptable driving record.
Proven experience guiding, directing and motivating team members, including setting and monitoring performance standards.
Experience establishing long-range objectives and in developing strategies and actions to achieve them.
An ability to identify the developmental needs of team members and to provide coaching, mentoring, or training to improve their knowledge and skills.
Proficiency with standard office equipment, including computers, phones, copiers, scanners, fax machines.