Creative Strategist

About the Role

Key Responsibilities

• Translate client objectives into actionable creative strategies grounded in research, insights, and performance data.
• Deliver high-impact strategic proposals and presentations that clearly articulate creative rationale and measurable outcomes, merging insight with innovation.
• Lead the creation of original, compelling, and strategically aligned creative concepts for live events (e.g., sales meetings, award shows, trade shows, and customer events) and 360° campaigns (across digital, print, social, video, etc.).
• Develop innovative themes, messaging frameworks, entertainment strategies, and activation ideas that bring brand stories to life.
• Work directly with marketing, media and copywriting teams to identify audiences and develop compelling messaging tactics that resonate.
• Architect full-funnel digital campaigns that drive brand engagement, lead generation, and conversion—spanning paid media, email, social, video, website, and experiential touchpoints.
• Align creative work with clear KPIs and conversion goals, optimizing each phase of the customer journey.
• Oversee project development from ideation through execution, providing creative direction, refining messaging, and ensuring final deliverables meet both creative and business objectives.
• Review design, video, content, and event deliverables with a critical and strategic eye, ensuring alignment with brand standards, project budgets, and client expectations.
• Partner closely with internal teams—including project managers, graphic designers, digital producers, media planners, copywriters, video teams, etc.—to ensure seamless execution of creative strategy.
• Serve as a strategic and creative consultant to clients, leading presentations, facilitating workshops, and maintaining strong relationships through proactive communication and insight-driven recommendations.
• Present and defend concepts in a clear, compelling, and confident manner to executive stakeholders and client decision-makers.
• Manage multiple high-visibility projects simultaneously while maintaining a high level of attention to detail and deadline awareness.
• Stay abreast of industry trends, emerging technologies, and audience engagement strategies to inform and elevate creative thinking.
• Identify and vet vendors for event production, digital media, and campaign support based on quality, innovation, and budget alignment.

Requirements

• 3-5 years in a creative strategy, experiential marketing, brand strategy, or integrated campaign role—preferably in an agency or similar fast-paced environment.
• Proven track record of developing and executing strategic, creative solutions for both live events and full-funnel marketing campaigns.
• High design sensibility with a critical eye for visual storytelling and user experience across formats.
• Excellent copywriting skills with a keen eye for detail.
• Strong understanding of SEO and LEO a plus.
• Deep understanding of digital marketing channels, including paid media (search, display, social), email, web, video, and social platforms.
• Strong grasp of brand positioning, messaging frameworks, user journeys, and customer personas.
• Excellent storytelling, writing, and presentation skills—able to bring ideas to life and inspire client confidence.
• Strong strategic thinking with experience in defining and measuring KPIs.
• Ability to balance creative ambition with business goals and executional realities.
• Basic understanding of analytics tools (e.g., Google Analytics, social media analytics).
• Proficiency with creative tools (e.g., Adobe Creative Suite), project management platforms, and digital analytics tools (e.g., Google Analytics, LinkedIn, Meta) a plus.
• Ability to travel up to 10% for client meetings, site visits, or live events as needed.

Nice to Have

• Experience with web design projects.
• Experience with digital marketing and integrated campaigns.
• Knowledge of social media platforms and analytics tools.

Qualifications

• Educational background not explicitly specified, but 3-5 years of relevant experience required.

Benefits & Perks

• Up to $110,000 salary.
• Comprehensive benefits including Medical, Vision, Dental, 401K, and PTO.
• Modern office environment with a casual dress code, unlimited drinks and snacks, and Free Lunch Fridays.
• Regular team activities and off-site social gatherings.
• Company-provided cell phone.