Creative Strategist, Marketing

About the Role

Key Responsibilities

• Work closely with the General Manager of The Accelerator Group (TAG) to serve as strategic creative partner in developing brand identity, experience, and guidelines.
• Lead the development of innovative and compelling creative concepts that drive storytelling for product differentiation and brand identity.
• Manage end-to-end creative ownership from ideation to final content creation, ensuring consistency and excellence across all touchpoints.
• Partner with social, eCommerce, digital strategy, and broader creative teams to craft emotive brand stories that resonate with consumers.
• Ensure new brand positioning is executed throughout all consumer touchpoints, including shelf, packaging, and other formats.
• Drive opportunities through storytelling, consumer insights, and innovative ideas.
• Concept, pitch, design, and execute innovative ad campaigns and experiences for TAG brands, from creative brief to launch.
• Direct creative disciplines outside your expertise and provide feedback during all stages of development.
• Incorporate emerging marketing trends and GenAI innovations into creative strategies and execution.
• Create bespoke creative strategies with a strong point of view and vision, providing clear direction to internal and external partners.
• Lead and manage creative teams, guiding designers to deliver high-quality work and supporting professional development.
• Communicate effectively with stakeholders and external agencies, articulating creative vision and strategy.

Requirements

• 10+ years of experience in senior creative leadership roles for storytelling and performance, preferably in consumer product goods companies.
• Experience working at startups, creative agencies, in-house creative teams, or non-traditional content creators is desirable.
• Strong understanding of how brands come to life and how creative storytelling contributes to brand success.
• Conceptual thinking and problem-solving skills to visualize ideas and influence stakeholders.
• Demonstrated ability to think creatively and strategically with a passion for innovation.
• Excellent communication and presentation skills to articulate creative vision and strategy.
• Ability to work hands-on in writing and producing promos, sizzles, social & digital content as needed.
• Experience in art direction and copywriting across digital, print, out-of-home, video, and other formats.
• Leadership experience in managing and guiding creative teams to deliver exceptional work.
• Strong judgment, decision-making skills, and ability to pivot when necessary.
• Familiarity with AI, motion, and emerging technologies as part of creative process.
• Bachelor's Degree in Business, Marketing, or related field.

Nice to Have

• UX experience is a plus.

Qualifications

• Bachelor's Degree in Business, Marketing, or related field.

Benefits & Perks

• Base salary range of $150,000 - $180,000 with bonus eligibility.
• Access to medical, dental, and vision insurance.
• Basic life insurance, paid vacation and sick time, and Paid Parental Leave.
• Paid holidays and floating holidays starting in the first year of employment.
• Participation in 401(k) retirement plan with company match and profit-sharing.
• Discounted Employee Stock Purchase Plan.