Creative Strategist, Performance Marketing

About the Role

Key Responsibilities

• Lead the strategy and development of performance ad creative across paid social channels, with a strong focus on driving acquisition metrics / KPIs.
• Oversee the end-to-end creator lifecycle, including discovery, vetting, outreach, contract negotiation, creative direction, and production, ensuring alignment with brand voice and business objectives.
• Conduct cultural and consumer research to uncover insights that inform ad concepts, messaging, and positioning across platforms.
• Author and manage detailed, strategic creative briefs for creators, agencies, and internal partners.
• Analyze performance data to identify creative trends, inform ongoing testing frameworks, and optimize existing assets.
• Support influencer marketing initiatives.

Requirements

• 5+ years of experience in creative strategy, performance marketing, or a related role, preferably in a fast-paced or high-growth environment.
• Proven success developing and scaling direct-response ads on Meta and TikTok.
• Experience with platforms like YouTube and LinkedIn is a plus.
• Experience managing creator and influencer partnerships at scale, with a strong understanding of UGC and branded content dynamics.
• Strong analytical skills and fluency in tools like Google Sheets or Excel to track creative performance and extract insights.
• Excellent project management and communication skills.
• Comfortable managing multiple stakeholders and deadlines.

Nice to Have

• Experience with platforms like YouTube and LinkedIn.
• Experience managing creator and influencer partnerships at scale.

Qualifications

• Experience in creative strategy, performance marketing, or a related role
• Proven success in developing and scaling direct-response ads on Meta and TikTok

Benefits & Perks

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you're working late and want a bite
• Doordash DashPass subscription
• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy