Performance Marketing Manager - Social & Paid Search

Intercom

San Francisco, CA

Full Time

Mid Level

127k-148k

1 day ago

Job Description

About the Role

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

Key Responsibilities

Lead Intercom's performance marketing programs across Google Ads (Search, Performance Max, experimental formats) and paid social channels (LinkedIn, Facebook, and beyond) to acquire new Fin and Intercom customers.
Design, launch, and optimize campaigns across search and social, using targeted keywords and audiences to drive customer acquisition for both sales and self-serve funnels.
Analyze in-market campaign performance and make data-driven decisions to refine and improve results against business objectives.
Run structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities.
Collaborate with marketing, sales, and web teams to align ad messaging with high-converting landing pages.
Identify and act on new growth opportunities across the funnel, surfacing strategies grounded in performance data.

Requirements

3+ years of hands-on experience running paid search and paid social campaigns, ideally in high-growth environments.
Deep expertise with Google Ads and paid social platforms (LinkedIn, Facebook/Meta), with a strong grasp of direct response and performance-driven campaigns.
Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
A balance of strategic thinking and tactical execution-you know when to zoom out for the big picture and when to dive into the details.
Analytical and curious by nature-you love digging into data, solving problems, and turning insights into actionable decisions.
Clear and confident communicator-able to distill complex performance data into simple, impactful takeaways for stakeholders at every level.

Nice to Have

Paid acquisition experience in B2B or SaaS.
Comfort with SQL for deeper data analysis.

Qualifications

Not explicitly specified, but implied: relevant experience in digital marketing, analytics, and campaign management.

Benefits & Perks

Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for Intercomrades, friends, and family!

Working at Intercom

Intercom has a hybrid working policy, believing that working in person helps stay connected, collaborate easier, and create a great culture while still providing flexibility to work from home. The company fosters a radically open and accepting culture, avoiding divisive subjects to promote a safe and cohesive work environment. Intercom respects personal opinion and expression on social platforms on personal time and focuses on doing incredible work to achieve goals and unite the company through core values. The company values diversity and is committed to Equal Employment Opportunity, ensuring no discrimination based on protected characteristics.

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