Paid Media Manager

About the Role

Key Responsibilities

• Contribute to Strategy: the development and execution of the paid media strategy to accelerate subscription growth across all key channels (e.g., search, social, programmatic, OOH, etc.).
• Manage Performance: Manage and optimize campaign performance, budget allocation, and reporting, tying all paid media efforts directly to broader business objectives and revenue targets.
• Collaborate Strategically: Work closely with internal teams, including brand, product, data, and lifecycle, to unlock cross-channel growth opportunities and integrate paid media into holistic marketing campaigns.
• Manage Agency Partnerships: Serve as a key point of contact for agency partners, overseeing project timelines and day-to-day workflow to ensure alignment with our growth strategy.
• Innovate and Test: Champion a rigorous 'test and learn' approach, identifying new platforms, audiences, and creative strategies. Translate campaign learnings into a scalable, data-backed growth roadmap.
• Provide Key Insights: Use a deep understanding of the paid media landscape to translate complex data into clear, compelling narratives for leadership and key stakeholders.

Requirements

• 4+ years of hands-on experience in digital marketing, with a focus on paid media acquisition and performance campaigns.
• Proven experience in managing multi-channel, full-funnel campaigns, with direct hands-on expertise in at least one of these core channels: search, social, or programmatic.
• Deep analytical and quantitative skills with a demonstrated ability to interpret and leverage data to make strategic decisions.
• A collaborative spirit and the ability to manage multiple projects simultaneously in a dynamic, fast-paced environment.
• Excellent communication skills that enable the presentation of complex strategies and results to both technical and non-technical audiences.
• A strong understanding of the evolving digital media landscape, including industry trends, regulatory changes, and marketing attribution models.
• A passion for news and the media industry, with a pulse on the latest digital trends and a desire to bring new ideas to the table.

Nice to Have

• Experience managing paid media campaigns in a media or news organization.
• Knowledge of marketing attribution models and industry trends.

Qualifications

• Educational background is not explicitly specified, but extensive experience in digital marketing and paid media is required.

Benefits & Perks

• Salary range of $100,000 - $135,000 USD annually plus benefits and bonus.
• Comprehensive and generous benefits plan including merit increases, incentive compensation, paid holidays, paid time off, medical, dental, and vision insurance.
• Short and long-term disability benefits, 401(k) with match, life insurance, wellness programs, among others.