Senior Demand Generation / Performance Marketing Manager

Switchlist

Cincinnati, OH

Full Time

Senior

3 days ago

Job Description

About the Role

This is a rare opportunity to join the recently launched Switchlist.io and work alongside the co-founders to build the business from the ground up. At Switchlist we trust - and expect - our team to consistently deliver at a high level, and micromanagement is nonexistent. Our early employees need to have a passion for technology, marketing, and helping businesses deliver better customer experiences. Experience, desire, and the ability to work in a smart-growth start-up company are paramount. Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer acquisition. You'll be both a builder and facilitator in this role, focused on scalable, repeatable efforts to connect our target customer profiles and use cases, with our product.

Key Responsibilities

Responsible for development of all demand generation programs and paid marketing from scratch
Responsible for the optimization of website UX and CRO
Contribute to overall marketing, brand, and communications efforts
Manage day to day coordination of integrated campaigns, including mapping the objectives, executing, testing, and optimizing campaigns, performing quantitative and qualitative analysis, tracking and reporting
Responsible for creating campaign ideas and experiments that drive perpetual awareness and demand
Responsible for the development, management, and attribution of word-of-mouth programs (referral, influencer, affiliate)
Manage the budget to deliver maximum ROI and value for spend
Coordinate and plan for the future based on long-term marketing and customer acquisition plans

Requirements

5+ years in marketing with at least 3 of those in demand generation / performance marketing
Experience hiring, managing, and evaluating freelancers
Experience in CRM platforms, marketing automation, and working in a digital marketing environment
Experience in B2B and/or MarTech companies is strongly desired
Ability to balance dozens of projects simultaneously
Adaptable and flexible in a fast-paced, dynamic environment
Meticulous, detail-oriented, analytical, and data-driven
Excellent written communication, project management, and time management skills

Nice to Have

Experience in B2B and/or MarTech companies

Qualifications

5+ years in marketing
At least 3 years in demand generation / performance marketing

Working at Switchlist

At Switchlist we trust - and expect - our team to consistently deliver at a high level, and micromanagement is nonexistent. The team offices are in Cincinnati, but employees often work from home or remotely.

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