Senior Performance Marketing Manager

About the Role

Key Responsibilities

• Lead the end-to-end planning, execution, and optimization of performance marketing campaigns across search engines (e.g., Google, Bing) and social platforms (Meta, Instagram, TikTok, YouTube).
• Own campaign buildout including keyword research, audience segmentation, A/B testing, bidding strategy, landing page optimization, and feed management for Shopping/PMax campaigns.
• Analyze campaign and category performance using analytics platforms such as Google Analytics, SQL, and Tableau; deliver actionable insights and strategic recommendations.
• Partner with brand, product, and category managers to align on quarterly goals and marketing priorities.
• Drive cross-functional collaboration across teams including Product, Engineering, Brand Marketing, Email, Social, Content, and Category Management to deliver cohesive go-to-market plans.
• Collaborate with the organic social and influencer teams to amplify high-performing influencer content through paid media strategies (e.g., whitelisting, boosting, paid social ads).
• Constantly evaluate new opportunities to scale customer acquisition and retention through experimentation and data-driven decision-making.
• Maintain up-to-date knowledge of search marketing trends, tools, and standard methodologies to keep campaigns innovative and competitive.

Requirements

• Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field (MBA is a plus).
• 8-10 years of experience in performance marketing, paid search, or integrated marketing strategy, ideally in services, e-commerce, or a direct-to-consumer environment.
• Proven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 years.
• Familiarity with feed management tools and automation platforms.
• Advanced analytical skills with experience using tools like SQL, Google Analytics, Tableau, and Excel.
• Strong experience in A/B and multivariate testing, and a track record of turning insights into results.
• Ability to manage multiple cross-functional projects with high attention to detail.
• Strong storytelling and communication skills (written and verbal).
• A self-starter mentality with the ability to thrive in a fast-paced, ambiguous environment.
• Proven ability to drive measurable results across paid channels.
• Willingness to travel periodically as needed.

Nice to Have

• MBA or advanced degree in related fields.

Qualifications

• Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or related field.

Benefits & Perks

• Eligible for 401k and a new hire and annual equity grant.
• Insurance and benefits including medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
• Parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and discounts including 10% off pet insurance and 20% off at Chewy.com.
• Unlimited PTO for exempt salary team members, subject to manager approval.
• Six paid holidays per year.
• Paid sick and family leave in accordance with applicable state and local regulations.