Performance Media Specialist
Sanford Health
Job Description
About the Role
The Performance Media Specialist serves alongside the Performance Media Strategist(s) and acts as a bridge between employees, stakeholders and vendor partners. Create plans, execute, monitor, and manage the entire process. Assists strategists in the development and execution of all marketing and advertising activities. Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each. Possesses knowledge of planning, developing and coordinating comprehensive media plans. Contracts media placements and negotiates rates with various media vendors. Executes advertising and marketing plans in accordance with approved budgets, meeting all submission deadlines. Liaises with project managers and creative teams to coordinate and supervise asset production and delivery, ensuring every material is consistent with planned marketing strategies. Possesses knowledge of digital analytics and conversion tracking. Assists with digital marketing tagging, tracking and the Q/A process. Traffics assets to partners on time. Provides excellent customer service to internal and external partners. Organizes and prioritizes workload. Exhibits a willingness to work within constant changing priorities. Anticipates and adapts to the needs of the organization in a proactive and strategic manner. Identifies issues and resolves problems in a timely manner, using creativity and sound judgement. Displays the ability to be self-motivated, detail-oriented and organized.
Key Responsibilities
- Create, execute, monitor, and manage media plans and advertising campaigns.
- Assist in the development and execution of marketing and advertising activities.
- Contract media placements and negotiate rates with media vendors.
- Coordinate and supervise asset production and delivery with project managers and creative teams.
- Utilize digital analytics and conversion tracking to optimize campaigns.
- Assist with digital marketing tagging, tracking, and quality assurance processes.
- Traffic assets to partners on time and ensure alignment with marketing strategies.
- Provide excellent customer service to internal and external partners.
- Organize and prioritize workload while adapting to changing priorities.
- Identify and resolve issues proactively using creativity and sound judgment.
Requirements
- Bachelor's degree in communications, marketing, journalism or a closely related field.
- Minimum of three years professional experience in media planning, buying, or coordination, preferably at an agency.
- Ability to work in a fast-paced environment.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Certifications in Google Adwords and/or Google Analytics are preferred.
Qualifications
- Bachelor's degree in communications, marketing, journalism or closely related field
- Minimum of three years professional experience in media planning and buying or coordination
Benefits & Perks
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) retirement plan
- Work/life balance benefits
- Generous time off package
Working at Sanford Health
Sanford Health offers a great work life balance with flexible work policy. The organization values development and advancement opportunities and is committed to diversity and inclusion as an EEO/AA Employer.
Job Details
Job Skills
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About Sanford Health
Website
sanfordhealth.org
Location
Bismarck, ND
Industry
General Medical and Surgical Hospitals
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