Programmatic Specialist

About the Role

Key Responsibilities

• Establish a culture of excellence and quality output
• Lead by example and foster an environment of subject matter expertise, collaboration and teamwork
• Embrace MU entrepreneurial vision and commitment to a positive work environment
• Manage client Programmatic media campaigns, including DSP strategy development, QA, campaign creation and management, optimization, report delivery, and client communication
• Develop strategies across all HOK solutions to achieve campaign KPIs; analyze campaign results and adjust strategy and budgets accordingly
• Provide programmatic subject matter expertise to inform opportunities for publisher buying types, creative recommendations, ad format recommendations, etc.
• Evaluate media recommendations and clearly identify key media deliverables in terms of accountability and performance
• Maintain regular communication with Media and Client Management teams on campaign health, reporting, and recommendations

Requirements

• 2+ years in a hands-on role managing Programmatic campaigns
• Experience with WMC DSS
• Advanced understanding of Programmatic Buying
• Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV360, TTD, Yahoo, Meta)
• Expertise in cross-channel and cross-device tracking, optimization, and attribution
• Ability to handle multiple competing priorities simultaneously, delegating and escalating as needed
• A self-starter with the ability to thrive in an ambiguous, fast-paced, results-oriented environment
• Ability to cultivate strong relationships both internally and externally
• Critical thinking skills with decision-making ability considering multiple business units and clients

Nice to Have

• Experience with WMC DSS (if not already listed as requirement, but implied as preferred)

Qualifications

• Educational background not explicitly specified; minimum experience of 2+ years managing programmatic campaigns

Benefits & Perks

• Comprehensive group health plans
• Paid maternity and paternity leave for pregnancy, adoption, and surrogacy
• Flexible paid time off
• Employee assistance program
• Wellness support initiatives
• Financial health advice and guidance
• Tuition support and assistance
• Flexible and supportive work environment and culture
• Medical, dental, vision, disability, 401(k), and paid time off for regular roles