Creative Strategist - Performance Marketing

About the Role

Key Responsibilities

• Developing data-backed Quarterly testing & scaling strategies for multiple clients
• Implementing & executing both short and long-term strategies
• Conducting competitor & market research
• Writing tactical briefs for the creative team
• Casting & briefing content creators & influencers
• Contributing to in-house content production
• Providing strategic feedback on edits
• Reporting performance data & creative analysis
• Designating top/bottom performers across channels
• Suggesting go-forward paid social creative strategies & tactics based on performance
• Translating reports to creative teams to keep everyone informed about what’s working & current best practices

Requirements

• 3-5 years in-house or top-tier agency experience with a proven track record of leading performance creative strategy across paid media channels
• Experience guiding clients with paid social strategies to achieve marketing and business goals
• Ability to work across capabilities including creative, media, and analytics
• Deep expertise of the digital landscape and platform-specific best practices on Meta, YouTube, TikTok, and emerging platforms
• Understanding of media buying best practices on social channels like Meta, TikTok, and Pinterest
• Experience directing work with influencer or UGC creators
• Strong analytical ability to digest data and turn insights into actionable creative strategies
• Comfort operating across spreadsheets and storyboards, using data to tell a story
• History of achieving and exceeding paid social media campaign goals
• Exceptional written, verbal, and presentation skills for client-facing reports
• Experience creating and implementing long-term testing and optimization practices
• Ability to thrive in a fast-paced environment with a positive attitude
• Strong attention to detail and ability to manage multiple work streams

Nice to Have

• Experience with Motion or Triple Whale analytics tools

Qualifications

• Proven experience in performance creative strategy across paid media channels
• Experience working with influencer or UGC creators
• Demonstrated ability to analyze data and develop creative strategies

Benefits & Perks

• Unlimited paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Hybrid work environment (Tues-Thurs in Madison Square Park office)
• Snacks in the office